SOCIAL MARKET RESEARCH SOLUTIONS

CONSUMER INSIGHT FROM SOCIAL LISTENING

CATEGORY BENCHMARKING WITH BSI

B S I = B u z z m e t r i c s S o c i a l I n d ex

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 CONSUMER INSIGHT FROM SOCIAL LISTENING

WHAT IS TOP BSI RANKING?

Top Buzzmetrics Social Index (BSI) is a monthly ranking including Top 10 Influencers, Top 10
Events and Top 10 Campaigns on social media. Source: Facebook, Online News, Forums,
Youtube, Instagram, Blogs,...

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 CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?

BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
BUZZ VOLUME (Lượng bài viết & thảo luận)
Buzz volume is counted as below:
Social media (Facebook, Youtube, Instagram, Forums, Blogs, Reviews) post/online news article about the Topic and comments under that
post/article; or other comments that contain keywords related to the Topic
e.g. A Facebook post about Samsung has 100 comments. This counts 101 buzz volume for Samsung.

OBJECT MENTION (Lượng bài viết & thảo luận nhắc đến tên brand/campaign)
Brand/Campaign mention is counted as below:
Social media (Facebook, Youtube, Instagram, Forums, Blogs, Reviews) post/online news article about the Topic (but NOT comments
under that post/article); or other comments that contain keyword related to the Topic
e.g. A Facebook post about Samsung Galaxy J7 Pro has 100 comments and 5 comments having “J7 Pro” word. This counts 1+5= 6
campaign mentions for Samsung Galaxy J7 Pro.

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 CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?

BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
AUDIENCE SCALE (Số lượng người dùng tham gia thảo luận)
Audience Scale is counted as below:
The number of unique audiences who participate in the conversations about the campaign. The more users joining/creating the
conversations about campaigns means the campaigns are getting virally.

SENTIMENT SCORE (Chỉ số yêu thích của công chúng)

  Positive (Tích cực): Posts/articles & comments that show interest, favor, support, satisfaction drivers,...
Negative (Tiêu cực): Posts/articles & comments that show negative attitude, dissatisfaction drivers
 Neutral (Trung lập): Posts/articles & comments that do not show any attitude, plain comments in minigame & KOL posts, asking for
information,…
SENTIMENT SCORE =

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 CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?

BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
UGC – USER GENERATED CONTENT (Số lượng nội dung được tạo ra bởi người dùng)
UGC is counted as the content created by Facebook users, it could be a new post mentioning about campaign or a re-shared post having caption.
E.g: For Diana Sensi, 2 posts that can be counted as UGC as below:

New post Re-shared post with caption

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 CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES MONTHLY TOP BSI RANKING LOOK LIKE?

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CONSUMER INSIGHT FROM SOCIAL LISTENING