WHAT ECONOMICS IS ALL ABOUT?

CHAPTER 1

Scarcity means that society has limited

resources and therefore cannot produce all
the goods and services people wish to have.
Goods – tangibles, services - intangibles
Economics is the study of how society manages
its scarce resources; how we make choices to
cope with scarcity.
CHAPTER 1
Scarcity leads to three big questions
WHAT TO PRODUCE?
HOW TO RPODUCE?
FOR WHOM TO PRODUCE?
.. And these questions imply
need for making choices
need for a rationing device
competition
 CHAPTER 1

k e
to ma
e e d ed
t i s n
W h a ?
c a ke
th is
CHAPTER 1
PRODUCTIVE RESOURCES/ FACTORS OF PRODUCTION/
INPUTS:
Capital - Utensils, oven
Eggs, flour, milk, butter, sugar, icing, chocolate
Land - Electricity/ gas, Kitchen// land and natural resources
Labour - Physical ability/ intellectual capabilities (supported by
previous knowledge/ education/ experience/ expertise known as
human capital)
Entrepreneur – who runs the show, who takes the risk, who
organizes production
CHAPTER 1

Economists study
MICR
- How people make decisions O
MICR
- How people interact with each other O

- How the economy as a whole makes

decisions MACR
O
CHAPTER 1
Households
buyers/ consumers
owners of resources

Firms
sellers/ producers
users of resources
CHAPTER 1

Microeconomics focuses on the individual parts

of the economy and analyses decision makings
of and interactions between households and
businesses at different markets
Macroeconomics looks at the economy as a
whole and how all the markets interact at
national level
CHAPTER 1
ECONOMIC WAY OF THINKING:
HOW PEOPLE MAKE DECISIONS
• People face trade-offs/ exchange
• Trade-off has a cost.
• The cost is what you give up to get something –
opportunity cost.
• Opportunity cost is the highest valued alternative given
up
• Rational people think at the margin comparing cost
and benefits (MB>MC, MB<MC, MB = MC
efficiency)
• People respond to incentives
CHAPTER 2

The Production Possibilities Frontier (PPF) is a

graph showing the various combinations of
maximum output that the economy can
possibly produce given the available resources
or factors of production.
CHAPTER 2
Concepts illustrated by the PPF
• scarcity – attainable and unattainable
• tradeoffs - choice
• opportunity cost
• productive efficiency and inefficiency
• (on the off the curve)
• unemployed resources
• economic growth
CHAPTER 3

In a market
Buyers determine demand
Sellers determine supply
CHAPTER 3
Demand is a relationship between price and quantity demanded of
a product at present point in time
Quantity demanded is the amount of a good or service buyers are
willing and able to buy during a specific time period
The law of demand states that there is an inverse relationship
between price and quantity demanded of a product
The demand schedule is a table that shows the relationship between
the price and the quantity demanded of the good/ service.
The demand curve is downward sloping under the assumption of
ceteris paribus
CHAPTER 3
Key factors/ determinants influencing demand
• Market price
• Consumer income
• Expected income and credit
• Prices of related goods
• Tastes or preferences
• Expectations about future prices
• Population or number of buyers
• (related to market demand)
CHAPTER 3
Change in quantity demanded
Caused by a change in price of the product ceteris paribus
Movement along the demand curve

Change in demand
Caused by a change in a factor other than price ceteris paribus
Shift of the demand curve to the right (increase) or left (decrease)
CHAPTER 3
Market demand refers to the sum of all individual
demands for a particular good or service.

Graphically, individual demand curves are summed

horizontally to obtain the market demand curve.
CHAPTER 3
Supply is a relationship between price and quantity supplied of a product
at present point in time
Quantity supplied is the amount of a good or service sellers are willing and
able to sell
The law of supply states that there is a direct relationship between price
and quantity supplied of a product provided the resource prices remain
constant
The supply schedule is a table that shows the relationship between the
price and the quantity supplied of the good/ service
The supply curve is upward sloping under the assumption of ceteris paribus
CHAPTER 3
Key factors/ determinants influencing supply
• Market price
• Resource prices
• Technology
• State of nature
• Prices of related goods
• Expectations about future prices
• Taxes and subsidies
• Government restrictions
• Population or number of sellers
• Related to market supply
CHAPTER 3
Change in quantity supplied
Caused by a change in price of the product ceteris paribus
Movement along the supply curve

Change in supply
Caused by a change in a factor other than price ceteris paribus
Shift of the supply curve to the right (increase) or left (decrease)
CHAPTER 3
Market supply refers to the sum of all individual
supplies for a particular good or service.

Graphically, individual supply curves are summed

horizontally to obtain the market supply curve.
CHAPTER 3
Supply and demand together

Equilibrium price – the price that balances supply and

demand. On a graph it is the price at which supply
and demand curves intersect.
Equilibrium quantity – the quantity that balances
supply and demand. On a graph it is the quantity at
which supply and demand curves intersect.
CHAPTER 3

Equilibriu
m
CHAPTER 3
When the price is above the equilibrium price, the quantity
supplied exceeds the quantity demanded. There is excess supply
or a surplus. Suppliers will lower the price to increase sales,
thereby moving toward equilibrium
When the price is below the equilibrium price, the quantity
demanded exceeds the quantity supplied. There is excess
demand or a shortage. Suppliers will raise the price due to too
many buyers chasing too few goods, thereby moving toward
equilibrium
CHAPTER 3
4 steps to analyze changes in equilibrium
1. Connect the event with one (or more) of the determinants
2. Decide whether the event changes demand and/ or supply
3. Decide whether the curve(s) shift(s) to the right (increase) or to
the left (decrease)
4. Find the new equilibrium
CHAPTER 4
In a free unregulated market system, market forces
establish equilibrium prices and exchange quantities
While equilibrium conditions may be efficient, it may be
true that not everyone is satisfied
This is when the government steps in
CHAPTER 4
Price Controls are usually enacted when policy makers
believe that the market price is unfair to buyers or
sellers
Two types of price control – price ceiling and price floor
Price Ceiling – A legally established maximum price at
which a good can be sold
Price Floor – A legally established minimum price at
which a good can be sold
CHAPTER 4
Effects of price ceiling
Shortage as Qd > Qs
Non-price rationing
long lines, discrimination by sellers
Black market

Examples
Long lines at the gas stations
Rent control
CHAPTER 4
Long lines at the gas stations
In 1973 OPEC raised the price of crude oil in world
markets. Because crude oil is the major input used to make
gasoline, the higher oil price reduced the supply of gasoline.

What was responsible for the long gas lines?

Economists blamed the government regulations that limited

the price oil companies charged for gas.
CHAPTER 4
Rent control
Ceilings placed on the rents landlords can charge their
tenants

The goal is to make housing affordable to low income people

One economist called rent control “the best way to destroy a

city, …”
CHAPTER 4
Effects of price floor
Surplus as Qs> Qd
Non-price rationing
discrimination by buyers
Examples
Agricultural price support
Minimum wage
CHAPTER 4
Agricultural price support
CHAPTER 4
Minimum wage
Minimum wage laws dictate the lowest possible wage
any employer must pay.

Creates surplus of workers