B2B – SESSION 4

THE KUNST 3500 DRY

PISTON VACUUM PUMP Presented by:

Group 14-Section A

Prashant Kanoje - P19021

Nilay Nandekar- P19088

Ashish Kumar Yadav-

P19117

Rushikesh Zade - P19119

 APPROACH FOR THE CASE
• Calculating total value generated considering:
• Oil change cost savings (Oil price + Cleaning cost + Disposal cost )
• Additional Profits from extra jobs created
• Setting price for Kunst 3500 on the basis of above value and competitor’s
price

• Residential AC Repair
• Oil change cost savings + Differential pricing(3,6 CFM)

• Considering other factors for setting the price for Kunst 3500:
• CFM rating, Brand visibility, Durability (Weight and Corrosion)
MARKET FOR KUNST 3500

Market Segment: Residential AC repair market segment

Market Size= $ 12500*275 (ave cost of servicing pump used) = $ 35
million annually
Growth Rate= 15%
Key Market Player: 40 year old company Pump wizard, leading producer
of vacuum pumps. Marketing it products extensively through HVAC
wholesaler to residential AC contractors. 4 other smaller players competing
for the same market.
TARGETING END CUSTOMERS
By directly appealing to the AC repair contractor as well as the individual AC
repair workers. Communicating Kunst 3500 benefits through its performance
parameters like:

Perfect gas drawing capacity of 3.5 CFM as per Rule of 7.

6 years of product life i.e. more than 100% more than product life of
regular pumps (even with once a week oil change)
Highlighting benefits of vacuuming using Kunst 3500 over dehydrating using
regular vacuuming pumps
i. Identification of leaks more accurately, leading to accurate servicing
thereby increasing customer trust
ii. Efficient elimination of minute water droplets which posed potential threat
major AC parts
iii. No requirement for oil and therefore no frequent oil changes. Saving on
the maintenance cost and opportunity cost of lost sales during peak
season due to the oil change task
Thank You