CASE ANALYSIS: ROYAL

BEGINNINGS BRIDAL AND FORMAL

Presented by: Group 1, Sec B

Team Members:

Nilay Nandekar
Shubham Kapoor
Mughalu Yeptho
Karthik Vagge
Company Background

 Company Name: Royal Beginnings Bridal and Formal

 Company Type: Retail store for wedding shopping

 Product range: Bridal Gown, Bridesmaid Gown, Prom Dresses, Bride’s Mother Gown,

Tuxedos, Accessories

 Operational period: 23 Years

 Location: Northern Michigan

 Owners: Anna and Jack Oleson

 Total Key Suppliers: 15

 Market Size: 300 Weddings annually (around 90 KM distance)

 Potential Annual Revenue: 300* $1629 (Avg expenditure on wedding attire and

accessories) = $ 0.5 Million

RB Consumer Model: It revolved around 3 key constituents
i. Style
ii. Service
iii. Price
Supplier Issues Faced
Service Delivery Issue:
 Last moment delivery delays of major customers order
 Absence of accountability for the delay occurred
 Poor external communication

Service Ordering Mistake

 Wrong delivery for customized orders
 Misleading suppliers policies

Non compatible MOQs

 MOQ of 12 for Wedding dresses and 18-24 for Prom dresses
 Discontinuity of a individuals designs after every 6 months
 Policy indifference between small and metropolitan retailers
Decision Problem:

Re-analyzing their current supplier capabilities and selecting

suppliers that fit their business needs

Options:
i. Renegotiate terms with 15 existing suppliers
ii. Develop new suppliers like Clarisse, DaVinci, and Milano
Formals
Analysis and Solution

Criteria for Ideal Supplier: Analysis:

Criteria Weightage
Pricing 25%
Service 25%
Style 25% Microsoft Excel
MOQ 20% Worksheet
Number of Years as RB supplier 5%

Recommendation:
 Adrianna Papell, J.L. Johnsons, Jim’s Formal, Nedrebos are star suppliers
and should definitely be continued

 While Maggie Sottero, Mon Cheri, Mori Lee should be replaced by

Clarisse, DaVinci, and Milano Formals
Thank You