Chapter Three

Business and Its

Competition

Lectured by: Phan Sopisey

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 Learning Objectives
1. Advertising content
2. Appropriation of other’s idea
3. Pricing
4. Competitors, the playing field and competition

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 1. Advertising Content
 Ads sell products.
 But how much can the truth be stretched?

 Are ads ever irresponsible by encouraging

harmful behavior?
 Cigarette ads
 Alcohol ads

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 2. Appropriation of other’s idea
 When does an idea belong to someone
else?
 Laws on patents and copyrights afford

protection in some cases, but other

situations are too close to call—or are
they?
 Copyrights, Songs, and Charity

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 3. Pricing
 What price is fair?
 Is a fair price always the most customers

are willing to pay?

 Should businesses give special discounts

to nonprofit buyers?
 Price-fixing
 Price discrimination

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4. Competitors, the playing field
and competition
 When is a fight fair?
 When has competition moved into the

illegal and unethical?

 The Coke Employee Who Offered Inside
Information to Pepsi

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 References
1. Linda Klebe Trevino, Katherine A. Nelson (2011), Managing
Business Ethics, 5e, John Wiley & Sons. Inc, USA.
2. Marianne Moody Jennings (2009), Business Ethics, 6e,
South-Westen, USA.
3. Joseph DesJardins (2011), An Introduction to Business
Ethics, 4/e, Prentice Hall, USA.
4. Manuel G. Velasquez (2006), Business Ethics, 6e, 2006,
Prentice Hall, USA.
5. Mollie Painter Orland (2008), Business Ethics as Practice,
CAMBRIDGE UNIVERSITY PRESS, UK.
6. Ferrell O.C. et al. (2007), Business Ethics, 4e, Colorado State
University, USA.
7. Robert W. Kolb (2008), Encyclopedia of Business Ethics and
Society, SAGE Publications, Inc., USA.
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