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Part 1: Introduction

CHAPTER 1: OVERVIEW OF INTERNATIONAL BUSINESS AND


GLOBALIZATION
“ ٰ
‫سبحنک ال علم لنا اال ما علمتنا‬
“Sanctity is attributable to Thee
alone; we cherish no knowledge
save for what Thou have Bestowed
upon us”

AL-QURAN (2:32)
Define globalization and international business and explain
how they affect each other

Grasp why companies engage in international business and


why its growth has accelerated

Learning Discuss globalization’s future and the major criticisms of it


Objectives
Illustrate the different ways a company can accomplish its
global objectives

Recognize the need to apply social science disciplines to


understand how international and domestic business differ
What is Society &

Globalization? Culture

Globalization refers to the


widening set of interdependent
relationships among people from Govt. &
different parts of a world that Environment Globalization Legislature
happens to be divided into nations

Economy
What is International Business

Internationalbusiness refers to the trade of goods, services, technology, capital and/or


knowledge across national borders and at a global or transnational scale. (Wikipedia)
What is the Relationship of International Business and Globalization?
Co-dependence of IB and Globalization

International
Business

Globalization
Globalization & Business

Business Operating Environment

• Sales Expansion • Political & Legal Factors



Physical & •
Objectives Resource Acquisition
Social Factors
Cultural Factors
• Risk Minimization • Economic Forces
Globali
• Marketing Strategy
zation
• Market Competition
• HR Strategy Competitive
Strategy • Company Resources &
• Financial Planning Factors Experience
• Management Style
Increased application of Technology

Liberalization of Resource Movement

Development of Supportive Services


Factors Driving
Growth of Consumer Pressures
Globalization
Increase in Global Competition

Changes in Political Situation

Cross-national Cooperation
Threats to National Sovereignty

• Effectiveness of Local Objectives & Policies


• Over economic dependence
• Cultural Identity

Adverse
Impacts of Environmental Stress
Globalization
Income Inequalities

Personal Stress
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