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LEARNING

CONCEPT &
THEORIES
• Relatively permanent change in the
behaviour – experience .

• Involves –
 change in behaviour .
 constitution by relatively permanent .
 Some form of practice, experience or
training .
Reinforcing experience .

• Overall process of acquiring ability to


respond adequately to a situation .
Learning
Any relatively permanent change in behavior that occurs
as a result of experience
•Learning components:

Is
Is
Acquired
Involves Relatively
Through
Change Permanen
Experienc
t
e
CLASSICAL OPERANT
CONDITIONING CONDITIONING

TYPES OF
LEARNING
COGNITIVE SOCIAL
LEARNING LEARNING
A. CLASSICAL CONDITIONING
• Learning through association
• Manipulate stimuli to influence behaviour
• Ivan Pavlov experiment (20th
Century)1880 –
Before Conditioning
Unconditioned Stimulus (Meat)

Unconditioned Response (Salivation)

Conditioned Stimulus (Bell)

No Response
During Conditioning
Unconditioned Stimulus (Meat)
Conditioned Stimulus (Bell)

Unconditioned Response (Salivation)

After Conditioning
Conditioned Stimulus (Bell)

Unconditioned Stimulus (Meat)


B. OPERANT CONDITIONING
(BEHAVIOUR MODIFICATION)

• B.F.Skinner – Voluntary/learned behaviour


• Learning through consequence of behaviour
• Behaviour produces effects
• Law of effect

PROCESS
 Stimulus
 Response
 Consequences
 Future Response
BEHAVIOUR MODIFICATION

 Identification of critical behaviour

 Measurement of behaviour

 Functional analysis of behaviour

 Development of a change strategy

 Evaluation for performance improvement


C. COGNITIVE LEARNING
• Outcome of deliberate thinking
• Based on intuition, known facts
• Responding in a goal oriented manner
• Experiments by Tolman –
Rats run through complicated maze
towards their goal of food
Develop expectations at every choice
Expect certain cognitive cues in relation
to choice
Relationship between cues & expectancy
lead to goal
D. SOCIAL LEARNING
• Vicarous learning/modelling - Observation

• Integrates cognitive & operant approaches

• Imitation, discipline, self – control, inner

• desire to acquire knowledge/skills

• Irrespective of external rewards or


concequences

• Role Model – parents, teachers, manager, co-


worker, etc.
THANK YOU

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