Professional Documents
Culture Documents
CONCEPT &
THEORIES
• Relatively permanent change in the
behaviour – experience .
• Involves –
change in behaviour .
constitution by relatively permanent .
Some form of practice, experience or
training .
Reinforcing experience .
Is
Is
Acquired
Involves Relatively
Through
Change Permanen
Experienc
t
e
CLASSICAL OPERANT
CONDITIONING CONDITIONING
TYPES OF
LEARNING
COGNITIVE SOCIAL
LEARNING LEARNING
A. CLASSICAL CONDITIONING
• Learning through association
• Manipulate stimuli to influence behaviour
• Ivan Pavlov experiment (20th
Century)1880 –
Before Conditioning
Unconditioned Stimulus (Meat)
No Response
During Conditioning
Unconditioned Stimulus (Meat)
Conditioned Stimulus (Bell)
After Conditioning
Conditioned Stimulus (Bell)
PROCESS
Stimulus
Response
Consequences
Future Response
BEHAVIOUR MODIFICATION
Measurement of behaviour