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INTERNSHIP
PRESENTATION
By Vaibhav Giri
RIIM-Pune
EVENTS FOR
CORPORATE
PENETRATION
INTRODUCTION
Early History
Global Leader
Health Conscious
Target Group
COMPETITIVE ANALYSIS
Competitors
How is
INBODY
Different ??
POSSIBLE OUTCOMES FROM MARKET
PENETRATION AND DIVERSIFICATION
1- Capture the target market share
2-Solid growth potential and an
increase on revenue generation
3-Creating a brand value and goodwill
4-It may discourage the competitors
from entering the market
MARKETING PENETRATION
STRATERGIES
• NICHE MARKETING
• SOCIAL MEDIA MARKETING
• FREEBIE MARKETING
• OUTBOUND MARKETING
• UNDERCOVER MARKETING
SUMMARY
Lessons Learnt
Way ahead
THANK YOU