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  • Do You Agree With Virgin Mobile's Target Market Selection?

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    Virgin Mobile targets younger customers who want affordable cell phone plans without long-term contracts by offering monthly prepaid services. This allows them to reduce costs and tap into a growing market segment the major carriers have ignored. However, this strategy is risky as the needs and characteristics of customers within this age group can vary widely.

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    Virgin Mobile targets younger customers who want affordable cell phone plans without long-term contracts by offering monthly prepaid services. This allows them to reduce costs and tap into a growing market segment the major carriers have ignored. However, this strategy is risky as the needs and characteristics of customers within this age group can vary widely.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views4 pages

    Do You Agree With Virgin Mobile's Target Market Selection?

    Uploaded by

    fio
    Virgin Mobile targets younger customers who want affordable cell phone plans without long-term contracts by offering monthly prepaid services. This allows them to reduce costs and tap into a growing market segment the major carriers have ignored. However, this strategy is risky as the needs and characteristics of customers within this age group can vary widely.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Do you agree with Virgin Mobile’s target market selection?

    Market growth potential

    reduce advertising costs


    What are the risks associated with targeting this segment?

    Strategy may fail Characteristics of subdivided groups


    Why have the major carriers been slow to target this
    segment?

    Credit check Focus on the main user group


    THANK YOU VERY MUCH

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