Cross Cultural Awareness

Group 2 :
Jihan Nurul Izzati (1803046047)
Wafidatul Azizah (1803046048)
Silvyna Nabila (1803046049)
M. Iffan Aufa (1803046050)
What is Culture?
Culture is the “lens” through which you view the
world. It is central to what you see, how you
make sense of what you see, how you express
yourself. And it is a shared system of meanings,
belieffs, values, behaviours through which
experience is interpreted and carried out.
What is Cross Cultural Awareness?

Cultural Awareness is the foundation of

communication and it involves the ability of
standing back from ourselves and becoming aare
of our cultural values, beliefs and perceptions.
Why Cross Culture Communication is
important?
Globalization : Cross border movement of people, goods and
data rings more and more cultures into contact with one
another and increase the potential of cross culture
communictaion.

 Bussiness Opportunities
 Job Opportunities
 Improves the contribution of employees in a diverse workforce
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market
Degree of Cultural Awareness
There are several levels of cultural awareness that reflect
how people grow to perceive cultural differences.

• My way is the only way

At the first level, people are aware of their way to doing things, and their
way is the only way. At this stage, they ignore the impact of cultural
differences. (Parochial stage)

• I know their way, but my way is better

At the second level, people are aware of their way to doing things, but still
consider their way as the best one. In this stage, cultural differences are
perceived as source of problems and people tend to ignore them or reduce
their significance. (Ethnocentric stage)
• My way and their way
At this level people are aware of their own way of doing things
and others’ ways of doing things, and they choose the best way
according to the situation. At this stage people realize that
cultural differences can lead both the problems and benefits
and are willing to use cultural diversity to creat new solutions
and alternatives. (Synergistics stage)
 
• Our way
This fourth and final stage brings people from different
cultural background together for the creation of a culture of
shared meanings. People dialogue repeatedly with others,
create new meanings, new rules to meet the needs of a
particular situation. (Participatory Third culture stage)
High Context Culture
• Less verbally explicit communication, less written/ formal
information
• More internalized understandings of what is communicated
• Multiple cross-cutting ties and intersections with others
• Long term relationships
• Strong boundaries- who is accepted as belonging vs who is
considered an “outsider”
• Knowledge is situational, relational
• Desicions and activities focus around personal face-to-face
relationships, often around a central person who has authority.
Low Context Culture
• Rule oriented, people play by external rules
• More knowledge is codified, public, external, and accessible
• Sequencing, separation of time, of space, of activities, of
relationships
• More interpersonal connections of shorter duration
• Knowledge is more often transferable
• Task-centered. Decisions and activities focus around what needes to
be done, devision of responsibilities.
Thank youu