Audience profiling

In a horror film
 Demographics
According to Nielsen Fanlinks 2015 data, horror movie fans are 23% more likely than the
average consumer to be between the ages of 35 and 44. They appeal to both males and females
due to shown statistics and the ethnicity would be predominantly white as most main actors in
these films are white. This genre would most likely apply to someone from the middle class as
they have a job and therefore the money to either buy the film or watch it in the cinema
however they are still interested in films like this without having other things in their life that
someone with a even higher social grading may have.
 Psychographics

 Horror films would ideally relate to Mainstreamers as if they are the popular genre at a
certain time then they would probably follow this trend and become involved in the genre
themselves. If comedy or a another genre would be very common then horror could appeal
to explorers who want to be different from the large crowd. They will explore all genres
and possibly become interested in another genre.