PUMA

PRESENTED BY : Hind NADIF .

Boutaina LAHMAM.
MARIEM OUMOUSS .
REDA LAGMIRI.
 Outline:

I. Introduction
II. Challenges of the company
III. Solutions
IV. Conclusion
Introduction
 Challenges of the company:

 Imitabilityof some products .

 Low level of business diversification .
 High competition .
 Imitation of athletic shoes, apparel, and
accessories.
 Solutions:

 Reducing imitation by innovation.

 Growth through strategic partnerships.
 Growth based on higher sporting goods
market penetration in developing
economies.
 Growth in other markets or industries via
business diversification.
Conclusion