PUMA

PRESENTED BY : Hind NADIF .

Boutaina LAHMAM.
MARIEM OUMOUSS .
REDA LAGMIRI.
 Outline:

Introduction
I. Challenges of the company
II. Solutions
Conclusion
Introduction
 Challenges of the company:

The challenge is to have the right products on offer

and to stock them at the right time to meet that
demand instantly. This requires planning of the
utmost precision, especially when products have to
travel great distances from production site to
delivery destination.
 Imitability of some products .
 Low level of business diversification .
 High competition .
 Imitation of athletic shoes, apparel, and accessories.
 Solutions:

 Reducing imitation by innovation.

 Growth through strategic partnerships.
 Growth based on higher sporting goods
market penetration in developing
economies.
 Growth in other markets or industries via
business diversification.
Conclusion