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  • Kellers Brand Equity Template

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    Valters Kaze
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    Keller's brand equity model is a template that evaluates a brand across four key aspects: 1) Identity - who the brand is, 2) Meaning - what the brand is, 3) Response - how consumers feel about and respond to the brand, and 4) Resonance - the relationship between the consumer and the brand. The model assesses both rational and emotional connections across these aspects to determine a brand's overall equity.

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    Hands-on tool for strategic planning

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    Kellers Brand Equity template

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    Keller's brand equity model is a template that evaluates a brand across four key aspects: 1) Identity - who the brand is, 2) Meaning - what the brand is, 3) Response - how consumers feel about and respond to the brand, and 4) Resonance - the relationship between the consumer and the brand. The model assesses both rational and emotional connections across these aspects to determine a brand's overall equity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Kellers Brand Equity Template

    Uploaded by

    Valters Kaze
    Keller's brand equity model is a template that evaluates a brand across four key aspects: 1) Identity - who the brand is, 2) Meaning - what the brand is, 3) Response - how consumers feel about and respond to the brand, and 4) Resonance - the relationship between the consumer and the brand. The model assesses both rational and emotional connections across these aspects to determine a brand's overall equity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    KELLER'S BRAND EQUITY MODEL

    TEMPLATE

    3. Relationship What About You and Me


    Resonance

    3. Response What About You ?


    Judgments Feelings

    Performance Imagery 2. Meaning What Are You ?

    Salience 1. Identity Who Are You ?

    Rational Emotional

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