PORTER’S FIVE FORCES MODEL TEMPLATE

How easy it is for buyers to drive your prices down? How easy it is for competitors to enter market?
How many buyers are there, and how big are their orders? How easy is it to get a foothold and grow beyond market and
How much would it cost them to switch from your products your business?
and services to those of a rival? How much would it cost, and how tightly is your sector
Are your buyers strong enough to dictate terms to you? regulated?

BARRIERS TO
BUYER POWER
ENTRY

How many rivals do you have?

Who are they, and how does the quality of their products and services compare with
COMPETITION yours?

& RIVALRY

How likely your customers might find a different way of doing How easy it is for your suppliers to increase their prices?
what you do? How many potential suppliers do you have?
What are alternative products or channels to satisfy their
TREAT OF SUPPLIER How unique is the product or service that they provide, and
needs? SUBSTITUTES POWER how expensive would it be to switch from one supplier to
How substitutes might weaken your position and threaten another?
your profitability?