Market Research of

Zomato and Domino’s

App
Two key players identified in F&B are
Zomato App
Domino’s App
 Zomato App
Company Background:
Zomato is an online platform where users can find restaurant, can
choose dishes based on their choices and dishes prices, and can get
their dishes delivered at home in shortest turn around time. Customers
can also rate dishes and restaurants in the app.
Challenges Faced:
•Tight margins and efficient turn around time.
•High competitions such as Swiggy also present in market to capture
the market share.
•Maintain reputation working with various delivery partners.
 Zomato App
Key Features of App:
•High performance in searching and ordering food.
•Tracking feature for ordered food delivery.
•Online payments and tie up with UPI merchant partners for payments.
•Easy refund tracking in case of any issue with food and online tip facility
to delivery partner.
Objectives:
•To help people know restaurants and food to dine out along with ratings.
•Building restaurants for amazing experience.
•Expanding to various cities and reaching to more peoples through various
channeling partners.
 Domino’s App
Company Background:
The Domino’s Pizza Company is an American chain of restaurants that
provide international franchise on pizza delivery. Presently, the company
has about ten thousand stores worldwide with a massive expansion
strategy for growth
Challenges Faced:
•Various competitors such as McDonald’s, KFC and Pizza Hut also
launched their app for delivering pizzas along with other varieties of
food.
•Pricing is higher for few products.
•Service level agreement needs to be maintained as it could increase cost
in case of any deviation.
 Domino’s App
Key Features of App:
•Customers can choose high varieties of product.
•Various offers to reduce total bill of customers.
•Tie up with various merchant payment partners to improve efficiency.
Objectives:
•To reach more number of people across demographics.
•To strategically position their products in market.
•Pricing analytics to get market equilibrium in demand and supply.