Research plan attitudes, behaviours, and motivations of millenials that will form customer

base of bank

Objective: To understand attitudes, behaviours, and motivations of millenials.

Questions to be asked:

 “How do people currently use the banking feature on our website?”

 “How do our current customers go about tracking their transactions?”
 “How do people make a decision on which bank to use?”
 “What actions do our customers take when they’re thinking about choosing a new Bank?”

Time Period: 2 Weeks

Stakeholders: Young Millenials

Methods to be used: Online Survey