Situation:

To start leasing handsets to customer and identify strategies of market growth.

Complications:
There is huge opportunity for getting customers below age 35 that frequently
upgrade their handsets.
The risk is the cost of insurance which they do not want to pay.
Question:
We are assuming the competition is less and huge level of population lies as
young.
Answer:
We should enter the market and decide our pricing strategies. We should target
young customers and do promotions to reach customers with age greater than
35.
Impact:
Reduced inventory and high profitability.