STRENGTHS (+)  Friendly Staffs  Has common knowledge that is

 Customer Loyalty relating to business

 Quality Ingredients  High quality service
 Affordable Products

WEAKNESSES (–)  Doesn't have any experiences yet  Resource Problems

in terms of handling business  Small number of staffs for the
 Lack of reputation preparation of business actual
 Financial Risks

OPPORTUNITIES (+)  Experiences learned can be used and applied in the future
 Business/Product Development
 Increase of Profit
 Attract larger consumer audiences

THREATS (–)  Emerging Competitors  Rising costs of

 Negative feedbacks from public ingredients
 Other business may imitate the products
 Change in preferences of the customers

11 HENRY SY | SWOT ANALYSIS