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  • Managers Are Unhappy With Customer Information For 8 Reasons

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    Ahmad Nazir
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    The document discusses managers' unhappiness with current customer information reports for eight reasons: the reports are infrequent and unreliable, the data is too late and cannot be matched to sales data, and the reports are impossible to read, contain meaningless information, require manual calculations, and do not allow managers to identify problems quickly. It suggests rethinking the reports to highlight the required action and focus on three improvements that will create useful customer information for managers.

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    Assignment Class 3.pptx

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    The document discusses managers' unhappiness with current customer information reports for eight reasons: the reports are infrequent and unreliable, the data is too late and cannot be matched to sales data, and the reports are impossible to read, contain meaningless information, require manual calculations, and do not allow managers to identify problems quickly. It suggests rethinking the reports to highlight the required action and focus on three improvements that will create useful customer information for managers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views3 pages

    Managers Are Unhappy With Customer Information For 8 Reasons

    Uploaded by

    Ahmad Nazir
    The document discusses managers' unhappiness with current customer information reports for eight reasons: the reports are infrequent and unreliable, the data is too late and cannot be matched to sales data, and the reports are impossible to read, contain meaningless information, require manual calculations, and do not allow managers to identify problems quickly. It suggests rethinking the reports to highlight the required action and focus on three improvements that will create useful customer information for managers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Avoid vacuous main messages….

    Managers are unhappy with customer


    information for 8 reasons
     Reports are infrequent
     Data are unreliable

    ?
     Data are too late
     Data cannot be matched to sales data SO
     Reports are impossible to read WHAT
     Reports contain meaningless information
     Reports still require manual calculations
     Managers can’t identify problems quickly
    Rethink to highlight action required….

    New Title….

    Reports are infrequent


     ……………….. Data are unreliable
    – …..
    Data are too late
    – ….. Data can not be matched to sales data
     ……………….. Reports are impossible to read
    – ….. Reports contain meaningless information
    – …... Reports still require manual calculations
    Managers can’t identify problems quickly
     ………………...
    – …..
    – …..
    Rethink to highlight action required….

    Managers require 3 improvements in reporting to


    create useful customer information….

     ………………..
    – …..
    – ….. Managers can’t identify problems quickly
    Data are too late
    Reports are infrequent
     ……………..
    – …..
    – …...
     ………………...
    – …..
    – …..
    Data are unreliable
    Reports still require manual calculations Reports contain meaningless informa
    Data can not be matched to sales data Reports are impossible to read

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