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Beer Game
Beer Game
Introduction
The goal in this simulation game is to distribute root beer to customers in a manner to
satisfy the customer and earn the most profits for your business. Each of you will play
the role of a manager of key distribution aspects of Panther’s Root Beer Corp.
Objective
The objective of the game is to satisfy the requirements of your immediate customer
in the best possible way!
Roles
Customers <> Retailer <> Distributor <> Brewery
Rules of the Game
The supply chain partners’ only communication is by
reading and writing down numbers on color coded
sheets of paper
Blue Sheet
Place an order
Read Demand
Pink Sheet
Ship to fill order
Receive filled order
All moves, inventories and backlogs are recorded on
scorecards
Playing the Game
Each player has a starting inventory of 12 barrels
One turn = One week of business activity
Each “turn” in the game has 4 major steps
* Note that this week’s receipt is in response to your last week’s order
Step 1: Read Demand to begin
new week (Monday)
1. Receive Demand
2a. Make Shipment Decision
2b. Calculate Backlog
3a. Receive Product
3b. Calculate New Inventory
4. Make Ordering Decision
Update Scorecard
Scorecard (Retailer)
Step 1 Step 2a Step 2b Step 3a Step 3b Step 3c Step 4
Starting Ending Average
Week InventoryDemand Ship Backlog ReceiptInventory Inventory Order Cost
1 12 4 4 0 4 12 12 4 $ 12.00
2 12 5 5 0 4 11 11.5 5 $ 11.50
3 11 5 5 0 5 11 11 5 $ 11.00
4 11 5 0
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Scorecard (Wholesaler)
Step 1 Step 2a Step 2b Step 3a Step 3b Step 3c Step 4
Starting Ending Average
Week InventoryDemand Ship Backlog Receipt Inventory Inventory Order Cost
2 12 4 4 0 4 12 12 4 $ 12.00
3 12 5 5 0 4 11 11.5 5 $ 11.50
4 11 0
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Scorecard (Brewery)
Step 1 Step 2a Step 2b Step 3a Step 3b Step 3c Step 4
Starting Ending Average
Week InventoryDemand Ship Backlog ReceiptInventory Inventory Order Cost
3 12 5 5 0 4 11 11.5 5 $ 11.50
4 11 0
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21