A D V E RT I S E M E N T A N A LY S I S

YOU CAN'T STOP

SPORTS
U
NIKE.JUST DO IT.

S
 ADVERTISMENT

https://www.youtube.com/watch?v=WA4dDs0T7sM
 PRODUCT
SPORTS GEAR

MESSAGE
"As athletes we are never alone. Sport unites us.

ANALYSIS Strengthens us. Keeps us pushing ahead. No

matter what, we will always come back stronger,
together"

TA R G E T M A R K E T
If you have a body, you are an athlete
 NEED
Psychological, Safety, Security and Ego needs

C R E AT I V E A B O U T T H E A D
ANALYSIS Split screen which captures all the sports
enthusiasts

RESPONSE RECEIVED
It went viral, 13.4 Million views on Twitter
7.3 Million on Youtube