British Broadcasting

Corporation

Team – 6
Mohanraj

Nishanth

Nithila

Norman

Palaniappan

Parvatha varthini
Synopsis
 Intro by Norman
 Logo explanation by Nishanth
 Vision and Mission by Parvatha varthini
 Values by Nithila
 Objectives by Palaniappan
 Strength and weakness by Mohanraj
 Opportunities and threats by Norman
Intro..
•It is the largest broadcaster in the world,
with about 23,000 staff
 British graphic designer Abram Games was famous for
creating BBC’s first identity which was nicknamed “Bat’s
Wings”. This was then replaced by the BBC tv lettering in
boxes located within a circle. Later on, BBC’s famous emblem
was unveiled depicting the globe. The TV station also
promoted its use of color by including references to the station
identity, which acted as a reminder to the audience to buy a
colour television set. The late 90′s brought a new approach to
BBC’s brand and its logo was made more modern-looking.
 Mission
Vision
To enrich people’s lives with
To be the most creative
programmes and services that
organisation in the world.
inform, educate and entertain.
Values
 Trust is the foundation of BBC: We are independent ,
impartial and honest

 Audiences are the heart of everything we do

 We take pride in delivering quality and value for money

 Creativity is the lifeblood of our organisation

 We respect each other and celebrate our diversity so that

everyone can give their best

 We are one BBC: great things happen when we work

together
Objectives
1. Involve the BBC at a local level in the emergency planning
process.

2. Agree what triggers an emergency broadcast.

3. Agree what information is wanted, its source and when it's

needed.

4. Set up an effective multi-agency system for gathering,

compiling and distributing essential information to an
agreed timescale.

5. Establish a clear procedure for communicating information

to the BBC with absolute clarity over who rings who. It
should be technically robust as well as
holiday/sickness/new/part-time staff-proof.
Objectives Cont’d….
6. Build in verification procedures to guarantee the authenticity of
the information.

7. Include a mechanism for regular review and updating of the

arrangements and contact details.

8. Identify opportunities for joint training exercises.

9. Develop a 'knowledge inheritance' culture from one generation

of staff to another.

10. Promote the service (e.g. through Council Tax and utility bills).
SWOT Analysis
 Strengths
 Strong brand perception
 Solid financial standing
 Diversity in delivering models

 Weakness
 Conservative and too much ‘British’
 International facilities are understaffed
 Opportunities
 Strong online presence
 Potential growth in some global markets
 Flexibility and willingness to partner
 Increasing popularity of satellite radio programs

 Threats
 Over saturated local growth
 Unfamiliarity with the BBC URL [http://
www.bbc.co.uk]
Reference
 http://www.slideshare.net/jadajadajingjing/value
s-vision-mission-statement
 http://www.slideshare.net/jaimodi891/bbc-global
-strategy-jrm
 http://www.bbc.co.uk/aboutthebbc/purpose/