FOXTROT

FOXTROT

••Abhishek
Abhishek Satpathy-
Satpathy- 19PGPM002
19PGPM002
••Avijit
Avijit Hazra-
Hazra- 19PGPM010
19PGPM010
••Laupyam
Laupyam Patnaik-
Patnaik- 19PGPM028
19PGPM028
••Subhrajit
Subhrajit Bhaumik-
Bhaumik- 19PGPM061
19PGPM061
FOXTROT
FOXTROT - -: :Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand
.
.

VISION: Bringing power, innovation and performance in every hand.

MISSION: To be India’s most customer-centric company, where

customers can feel being valued and discover anything they might want to
experience and endeavors to offer its customers the most affordable prices
with best specifications
 FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
ARENAS
• Core Technologies – We are mainly
targeting the storage aspect of the
products and giving it the maximum
emphasis
• Market Segments – Conservatives &
Affluents
Total Production = (F1+F2+F3) =
(1500+1000+6500) = 9000
F1+F3=8000
Percentage of F1 & F3 =
8000/9000*100=88.89%
• Product Categories- Basic & High
End
*Above Calculation
• proprietary product
Channels –
• F1 – Modern Retailers (45)
• F2 – Company Owned (50)
• F3 – Distributers (70)
andperformance
performanceininevery
everyhand
hand
VEHICLES
• Internal Development –
Man Power
We focussed on utilising man
power as per the production
requirements
DIFFERENTIATION
• Price
We used price as a POD to
create a difference among
STAGING
three classes
• As per the market scenario
we are not focussing on
ECONOMIC LOGIC
the rapid expansion and
• Premium prices due to
R&D initiatives, rather we
are targeting to expand
features ( As you can see
due to exclusive features in after earning profits
the product F1, we have
increased the price)
FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand

MARKET REVENUE PROFIT

SHARE Q3 – 95 $ mn Q3 – 0.658
Q3 – 14% Q4 – 98 $ mn Q4 – 0.70
Q4 – 15%
FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand
Overall Performance
 FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand
Major critical decisions

• Quarter 1- We were conservative in our approach & focused to

utilize the existing capabilities.
• Quarter 2- We continued the same approach by restricting
production for some categories & no investments on innovation
part which backfired us in this quarter.
• Quarter 3- In this quarter we focused investing on six sigma
program & lens technology. But six sigma didn’t work out.
• Quarter 4- We invested on ‘Integrated IT system’ & it helped
us from getting bankrupt & was executed successfully.
FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand
Targets/Achievements of Q3,Q4
  Q3 Q4

  Revenue (mn) Profit (mn) Mkt. Shr (% Vol.) Revenue (mn) Profit (mn) Mkt. Shr (% Vol.)

Target  95  0.658  14  98  0.7  15

Achieved  113.901  4.144  17  140.959  -31.997  17

Reasons *As we didn’t invest on innovation in previous quarters, * We invested in six sigma & less technology in quarter 3,
we were unable to bring new features in this quarter. the six sigma failed but the lens technology was a success.
Hence, the market share target was lesser than 17 %

*Because of the failure of six sigma we couldn’t achieve

*In the conservative section we were the market leaders as our profit
the demand was increasing, we reduced the price &
increased production. So we were able to achieve 17 %
market share & 4.144 mn profit. *Because of investing in lens technology, we were able to
add more features in camera that resulted us to become
the market leader in conservative section.
* As we didn’t invest in the previous quarters we lost out
*Because we could integrate new features throughout the
in the value seekers & affluents segment & our target was
segment, our revenue & market share were higher than
moderate.
the original target
*Our inventory cost was going higher which pegged us
*Our inventory cost was going higher which pegged us
back.
back.
 

 
 FOXTROT-
FOXTROT-Bringing
Bringingpower,
power,innovation
innovationand
andperformance
performanceininevery
everyhand
hand

Learnings & Takeaways

• We committed a mistake by not investing in innovation, capacity expansion in the early

quarters. Thus, missing out on the first two quarter advantages.
• For affluent segment, we were required to add features & increase the price to boost the
revenue & profit, but due to our conservative approach we lost out on capturing the
market.
• Almost similar thing happened in the value seekers segment & we failed to be the market
leader.
• Our only success was in the conservative section due to the price sensitivity & planning
the reach of the ads as we planned really well for the mass market audience. Being the
market leaders in the section didn’t ensure us the ultimate success in company due to the
failure of other 2 segments & this is the most important thing that we have learnt.
• We could’ve managed the inventory more efficiently as the inventory cost was affecting
our profit directly.