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  • Vikramaditya - 2001228 - Vikramaditya Khanolkar

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    Soundarya Abirami
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    The marketing fair will include marketing trivia, discussions on digital marketing growth, analyzing best ads of the year, marketing guru insights, and student demo ads. It will have 500 attendees. The budget is Rs. 40,000 which will go towards Rs. 24,000 for 2 marketing guru speakers, Rs. 6,000 to procure strategy books for an exhibition, and Rs. 10,000 for sound, banners, and technical setup. Sponsorship will be sought from companies like HUL, P&G, and Nestle, who would sponsor half the expenses in exchange for promoting their practices.

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    Vikramaditya_2001228 - vikramaditya khanolkar

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    The marketing fair will include marketing trivia, discussions on digital marketing growth, analyzing best ads of the year, marketing guru insights, and student demo ads. It will have 500 attendees. The budget is Rs. 40,000 which will go towards Rs. 24,000 for 2 marketing guru speakers, Rs. 6,000 to procure strategy books for an exhibition, and Rs. 10,000 for sound, banners, and technical setup. Sponsorship will be sought from companies like HUL, P&G, and Nestle, who would sponsor half the expenses in exchange for promoting their practices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views3 pages

    Vikramaditya - 2001228 - Vikramaditya Khanolkar

    Uploaded by

    Soundarya Abirami
    The marketing fair will include marketing trivia, discussions on digital marketing growth, analyzing best ads of the year, marketing guru insights, and student demo ads. It will have 500 attendees. The budget is Rs. 40,000 which will go towards Rs. 24,000 for 2 marketing guru speakers, Rs. 6,000 to procure strategy books for an exhibition, and Rs. 10,000 for sound, banners, and technical setup. Sponsorship will be sought from companies like HUL, P&G, and Nestle, who would sponsor half the expenses in exchange for promoting their practices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MARKETING FAIR

    Events to include in fair

    • Marketing Trivia

    • Discuss the growth and scope of digital marketing

    • Showing best ads of the year and analysing them as a case.

    • Calling Marketing Gurus for their insights

    • Students enacting demo advertisements


    Overall attendance – 500 people
    BUDGET
    • Rs. 40,000
    Marketing guru – 2 speakers – Rs. 12,000 each

    • Procure marketing strategy books to display in an exhibition for


    students to buy at discounted rates
    Cost for procurement – Rs. 6,000

    Sound system, banners and technical set-up – Rs. 10,000


    Sponsorship

    Approach a FMCG company such as HUL,


    P&G , Nestle, etc. to sponsor the fair (half
    expenses borne by company) and promote
    their company’s practices as well as
    encourage more students to pursue a career
    in marketing as well as discuss their
    strategies.

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