Marketing strategic

Introduction
 Marketing strategic
• Creating strategy
• Implementing strategy
• Maintaining strategy
 Marketing strategic
• Have larger view
• Have longtherm impact
 Why it need now?
• rapid technical advancement
• the internationalization and globalisation) of
markets
• scarcity of resources and consideration of
environmental issues
• a blurring of the (former) borders between
markets
 Roll of marketing strategic
• Moving in the right direction
• Setting appropriate objectives
• Competing for the right customers
• Avoiding those it should avoid
• Developing the right skills,resources,and
capabilities for success
 Market orientation
Market orientation is the organizational culture
(i. e. culture, climate etc.) that most effectively
and efficiently creates the behaviors which
ensure superior value for the customers and,
thus, continuous superior performance of the
business
 Market orientation
• CustomerPOV
• Customer problem solver
• Pre-define customer wishes
 Generic competitive advantages
• Goods and services which, in the eyes of the
customers, are better than those of the
competitors
• Comparable goods and services offered at
significantly lower prices.
 Marketing strategic process
• Generate information
• Creating marketing plan
• A. STP and brand decition
• B. Marketing mix plan
• Implementation
• controling
 Marketing strategic plan
• First using the key 5WH
• Decide the corperate marketing plan
• Decide marketing business unit plan
• Decide the marketing mix