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    Holistic marketing is a modern business strategy that considers an organization as a system of interconnected components where collective effort is needed to achieve marketing goals effectively. It develops and integrates all marketing activities, including relationship marketing, integrated marketing, internal marketing, and societal marketing, to explore, maximize, communicate, and deliver customer value in order to satisfy customers and achieve marketing objectives. Some key benefits of holistic marketing are competitive advantage, brand building, customer satisfaction, customer retention, and bringing coordination within the organization. Real-life examples of companies that practice holistic marketing include Apple, Nike, Coca-Cola, Durbar Nepal, and Chaudhary Groups.

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    Holistic marketing is a modern business strategy that considers an organization as a system of interconnected components where collective effort is needed to achieve marketing goals effectively. It develops and integrates all marketing activities, including relationship marketing, integrated marketing, internal marketing, and societal marketing, to explore, maximize, communicate, and deliver customer value in order to satisfy customers and achieve marketing objectives. Some key benefits of holistic marketing are competitive advantage, brand building, customer satisfaction, customer retention, and bringing coordination within the organization. Real-life examples of companies that practice holistic marketing include Apple, Nike, Coca-Cola, Durbar Nepal, and Chaudhary Groups.

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    6 views12 pages

    Holistic Marketing

    Uploaded by

    alphaeagle8848
    Holistic marketing is a modern business strategy that considers an organization as a system of interconnected components where collective effort is needed to achieve marketing goals effectively. It develops and integrates all marketing activities, including relationship marketing, integrated marketing, internal marketing, and societal marketing, to explore, maximize, communicate, and deliver customer value in order to satisfy customers and achieve marketing objectives. Some key benefits of holistic marketing are competitive advantage, brand building, customer satisfaction, customer retention, and bringing coordination within the organization. Real-life examples of companies that practice holistic marketing include Apple, Nike, Coca-Cola, Durbar Nepal, and Chaudhary Groups.

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    of 12

    HOLISTIC MARKETING

    By:-
    Bimal Mathya
    Ranjan Lohala
    Rupish Sadha
    Sadan Hyonmikha
    Sajan Twayana
    Contents
    • Concept
    • Components
    • Importance
    • Example
    Concept
    • There is a famous line in movie name “Star Wars”
    “Together we can rule the galaxy”
    • This marketing strategy is all about working together
    • Is a 21st century modern business thinking
    • Concept developed due to social & technological challenges & the
    need for a broad & integrated marketing perspective.

    ‘Holistic’ means ‘Everything together’


    Conti…..
    • Is a combination of marketing concept & societal marketing concept
    with a focus on relationship marketing
    • Consider an organization as a system of interrelated & interconnected
    components where collective effort of business firm is necessary to
    achieve marketing goal effectively & efficiently
    • It develops, focuses and integrates all marketing activities to explore
    the customers’ value, maximize the customer value, communicate the
    customer value and deliver the customer value for customer
    satisfaction to get marketing objectives
    Components
    1. Relationship Marketing

    • means to establish good relationship with key partners to get long term mutual benefits
    • helps to attract and retain customers through making loyal
    2. Integrated Marketing
    • Means to integrate 4P’s of
    marketing activities to 4C’s i.e.
    Product = Customers solution
    Price = Customer cost
    Promotion = Communication
    Place = Convenience
    3. Internal Marketing
    • focus is given to internal
    customers i.e. employees
    • internal customers should be
    motivated to do hard work and
    their level of knowledge, skill and
    ability should be enhanced
    through providing training,
    education and seminar in order to
    fit with need of changing
    environment and to provide
    quality service to their customers.
    4. Societal Marketing
    • Makes organization more society
    oriented
    • Focus on maintaining &
    improving social welfare &
    development activities,
    environment protection
    activities & so on
    • Should be practiced to promote
    customer & societal welfare.
    Importance
    • Competitive advantage
    • Brand building
    • Customer satisfaction
    • Customer retention
    • Brings coordination
    Real life examples of holistic marketing
    • Apple Inc.
    • Nike
    • Coca Cola
    • Durbar Nepal
    • Chaudhary Groups
    Thank You

    "If you think you are too small to make an impact try going to bed with
    a mosquito in the room." - Ekaterina Walter

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