Introduction

The Tata Nano is a low-cost, rear-engined, four-passenger

city car built by the Indian company Tata Motors and is
aimed primarily at the Indian domestic market.
Tata Motors began selling its "one-lakh car" in March,
2009. The cheapest car in the world today, though the
price continues to rise due to increasing material costs, it
is an exemplary example of Gandhian engineering, a
concept involving deep frugality and a willingness to
challenge conventional wisdom.
 
 Country Of Entering
• Bangladesh is the country where Tata Nano is
entering. Tata Nano is best for middle class people of
Bangladesh. They can easily buy it. It it is safety
than bike and also cheaper than bike. and also 4
people can easily sit here. Most middle income
people In this country spend a big amount of money
for their transportation. But nano would reduce their
expenditure with changing their life style and that is
why middle income people would use nano.It is
suitable for Bangladesh and Bangladeshi people.
 Analysis

• Demographic segmentation is suitable for Bangladesh.As

demographic segmentation is based measureable
characteristics of population such as
gender,age,income,ocuption etc.
• Tata Nanos target are are student and middle class
people.Standardized Global Marketing will be used as the
targeting strategy in bringing Tata Nano in Bangladesh.
• High-tech positioning would be more appropriate because
car is a sort of leisure produce. Customer do need a lot of
information for the product. On the other hand high -touch
positioning refers to those product which do connect some
felling that is connected to someone’s heart. So high-tech
would be more appropriate for tata nano.
 Conclusion
• As customers gain more power, they will demand more tailoring and value-added
service to meet their needs. Companies that innovate on this dimension are likely to
be richly rewarded. World is getting tougher day by day being unique is a
competitive advantage. Expectations to Nano has proved this . After 100 years to
Henry Ford , Tata has proved him again not only he came out of the expectations
but also came out with a platform for Indian auto sector . So this as per this project
conclusion can be draw as a future car not only of Indian but also if exported than
could be to the world.

Recommendation
• Market penetration would be better for Tata rather than Market skimming.
• Hi-touch positioning should be also implies for capturing certain elegant customers
but Hi-tech Promotional activities must be taken into consideration.
• Proper service must be given to consumers for both their satisfaction & loyalty.
• Current trends should be taken into consideration for grabbing new customer
segments.