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  • Marketing Mix Assignment - Cereal Product 2

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    This document describes a proposed mocha-flavored cereal targeted at coffee lovers ages 16-50. It would be sold nationally in grocery stores for $3.15-6.99 per box, competing with similar coffee-flavored cereals. Promotion would include coupons and newspaper/TV advertisements to drive sales.

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    This document describes a proposed mocha-flavored cereal targeted at coffee lovers ages 16-50. It would be sold nationally in grocery stores for $3.15-6.99 per box, competing with similar coffee-flavored cereals. Promotion would include coupons and newspaper/TV advertisements to drive sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    31 views1 page

    Marketing Mix Assignment - Cereal Product 2

    Uploaded by

    api-527683982
    This document describes a proposed mocha-flavored cereal targeted at coffee lovers ages 16-50. It would be sold nationally in grocery stores for $3.15-6.99 per box, competing with similar coffee-flavored cereals. Promotion would include coupons and newspaper/TV advertisements to drive sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Created by: Samantha Trejo

    Adults & Teenagers: Male and Female


    Target Market Ages: 16-50
    Psychographics: Coffee Lovers & people who need caffeine in the
    morning
    Place
    Product National Grocery Stores:
    - Food 4 Less
    Price - Target
    - Save Mart
    - Food Max
    - -Safeway
    Competition: - -Walmart
    Dunkin Cereal: $2.98
    CerealVit Coffee Flakes:
    Promotion
    $6.99
    Coupons: 75 cents off
    Mocha Crunch: $3.15 Advertising:
    Energizing Mocha Flavored -newspaper ads
    Cereal for Coffee Lovers of -commercials

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