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  • Marketing Mix Assignment - Cereal Product

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    The document describes a new cereal product called Grapey Flakes targeted at children and adults ages 5-34 who enjoy grapes and natural sweets. It will be sold for $3.14 in grocery stores such as Walmart, Target, Save Mart, and Food Maxx. The product will be promoted through newspaper and TV ads, billboards, and a buy one get one half off deal.

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    The document describes a new cereal product called Grapey Flakes targeted at children and adults ages 5-34 who enjoy grapes and natural sweets. It will be sold for $3.14 in grocery stores such as Walmart, Target, Save Mart, and Food Maxx. The product will be promoted through newspaper and TV ads, billboards, and a buy one get one half off deal.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    38 views2 pages

    Marketing Mix Assignment - Cereal Product

    Uploaded by

    api-527818881
    The document describes a new cereal product called Grapey Flakes targeted at children and adults ages 5-34 who enjoy grapes and natural sweets. It will be sold for $3.14 in grocery stores such as Walmart, Target, Save Mart, and Food Maxx. The product will be promoted through newspaper and TV ads, billboards, and a buy one get one half off deal.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Created by: Evan Duarte

    For children to adults- both male and female


    Target Market Ages: 5 -
    Psychographics - Grape lovers, natural sweets

    Place
    Product Grocery stores:
    ➔ Walmart
    Price ➔ Target
    ➔ Save Mart
    ➔ Food Maxx
    Frosted Flakes - $3.64
    Raisin Brain - $3.64
    Grapey Flakes - $3.14 Promotion
    Advertisement: Ads in
    newspaper, commercials,
    billboards
    Buy one get one half off deal
    Created by: Ms. Murphy

    Adults: Male & Female


    Target Market Aged: 18 -34
    Psychographics: Chocolate Lovers & People with a Sweet Tooth

    Price Product Place


    National Grocery Stores
    ● Save Mart
    Competition: ● Food 4 Less
    Honey Bunches of Oats: $3.49 ● Target
    Cookie Crisp: $2.57 ● Walmart

    Choco Chips Price: $2.99


    Promotion

    ● Coupons: .50 cents off

    EXAMPLE Crispy Honey Flakes with


    Oats, granola, and
    ● Advertising: Local
    Supermarket ads/mailers
    chocolate chips!

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