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  • 3R Title + Reason + Desc

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    kevin hoxha
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    Accessing ad revenue data manually or through APIs takes several days, costing companies money each day they cannot access granular, real-time data. The data quality is also low due to a lack of standardization between metrics, types and amounts from different partners. Without understanding the structure of revenue by criteria such as country, browser, ad slot or device, companies cannot optimize campaigns in real-time based on granular data.

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    Accessing ad revenue data manually or through APIs takes several days, costing companies money each day they cannot access granular, real-time data. The data quality is also low due to a lack of standardization between metrics, types and amounts from different partners. Without understanding the structure of revenue by criteria such as country, browser, ad slot or device, companies cannot optimize campaigns in real-time based on granular data.

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    © All Rights Reserved
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    2 views1 page

    3R Title + Reason + Desc

    Uploaded by

    kevin hoxha
    Accessing ad revenue data manually or through APIs takes several days, costing companies money each day they cannot access granular, real-time data. The data quality is also low due to a lack of standardization between metrics, types and amounts from different partners. Without understanding the structure of revenue by criteria such as country, browser, ad slot or device, companies cannot optimize campaigns in real-time based on granular data.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    3 Reasons

    Why Ad Revenues Reporting Makes You Lose Money

    Access Data
    Accessing data manually or by APIs takes
    several days, meaning lots of money each day.

    Data Quality
    It’s low because of no standardisation, differences
    in metrics type & amount and inconsistencies
    between the partners.

    Data lacks granularity


    Understanding the structure of your revenue by
    criteria like: country, browser, ad slot or device
    in real-time.

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