PRESENT

FASHION
STORE

with

from INDITEX S.A.

INDUSTIA DE DISENO TEXTIL, S.A. (INDITEX S.A.) »(Décision Textile Industry, SA (SAI)) is the copyright holder of the trademarks
ZARA, BERSHKA
INDITEX is a Spanish company, the owner of a large chain of clothing
stores, the most famous of which are ZARA and BERSHKA. Own
network has more than 6000 stores in 86 countries. The profit of INDITEX
annually increases by an average of 22%, which allows the company to
remain a recognized leader in its field.

The success of the holding is largely due to its unique business model,
which is based on the popularity of the assortment, innovation and
flexibility to customer demand.

Unfortunately, many entrepreneurs, who are certainly attracted by the

success of the Spanish company, INDITEX does not sell franchises of its
stores.

\
Each brand offers from 2 collections a year and a rapid
addition of collections with new models during the season,
which gives a quick change of assortment and high
turnover.

All collections are individual and represent their own trend

in fashion, but at the same time they can perfectly
complement each other in one store and at the expense of
this cover a wide range of customers.

The assortment of the trade mark includes more than 10 000

items. The style of clothing presented in the store depends on
the selected clothing manufacturers. The store is aimed at
selling clothes in the price segment of economy and middle
classes.
Each brand offers from 2 collections a year and a
rapid addition of collections with new models
during the season, which gives a quick change of
assortment and high turnover.

All collections are individual and represent their

own trend in fashion, but at the same time they
can perfectly complement each other in one store
and at the expense of this cover a wide range of
customers.

The assortment of the trade mark includes

more than 10 000 items. The style of clothing
presented in the store depends on the selected
clothing manufacturers. The store is aimed at
selling clothes in the price segment of economy
and middle classes.
 ۞What is ZARA?
~ ZARA is one of the world‟s most successful fashion
retailers house about in 59 countries.

~ On the other hand ZARA is considered as one of the

greatest global fashion companies also belongs to the
Inditex as one of the greatest groups of distribution in
world.

۞Origin & History

~ The name “ZARA” comes from “Zorba”
~ ZARA established in 1975.
~ ZARA was establishes by RosaliaMera and Ortega.
~ In 1980, the expansion company started its international
through Porto, Portugal.
In 1989 it entered the United States and in 1990 France.
~ ZARA mainly based on Inditex Group
~ Zara is the flagship of Inditex
~ Inditex Group is a large company based out of Spain.
~ Inditex operates over 4,350 stores worldwide with brands
like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara,
Zara Home, Uterque, and Stradivarius
 Product line & Quality of ZARA.
•Zara believes in three fundamental components such as concept, value
drivers and capabilities.

•Mainly ZARA has 3 product lines for men, women and children.

•The devise team of the Zara has skills to produce the clothes according to
the needs of the consumer at the current moment .

•"Zara has also been described as a "Spanish success story" by CNN.

•It is said that Zara needs just two weeks to develop a new product and get it
to stores.
 ۞Products & Manufacture
The company can design a new product and have finished
goods in its stores in four to five weeks

ZARA launches and produces approximately 10, 000 new

designs yearly.

ZARA It produces about 11,000 distinct items annually

compared with 2,000 to 4,000 items for its key competitors.

It can modify existing items in as little as two weeks.

50% of the products Zara sells are manufactured in Spain,

26% in the rest of Europe, and 24% in Asian and African
countries and the rest of the world.
۞Factors for Bussiness:

۞Zara Marketing Mix

~ Product
Zara manufactures and sells products such as clothes,
shoes, cosmetics and accessories for men, children
and woman.

~ Price
Zara provides for people with lower income so its prices
are very reasonable that everybody can afford that.

~ Place
Zara is present in about 30 countries at private
locations. There are 600 commercial stores and Zara is
selling its service through out the world.
TRADE MARK
 ۞Conclusion

Zara is a successful international retailer

which, in less than 30 years.

ZARA has transformed itself from a Spanish

local brand into a truly global brand.

Zara has potential for the sustainable growth

because of its capability and competitive
advantage to experience the challenges of
fashion industry.