PATANJALI MISLEADING

ADVERTISEMENTS
 PATANJALI
• Founded in 2006 by Acharya Balakrishna and Baba
Ramdev.
• Balakrishna held 98% of equity and Baba Ramdev being a
sanyasi did not possess any ownership share.
• Ramdev combined health, Ayurveda, natural products,
swadeshi and his public presence to appeal to Indian
customers.
• In 2016, it expanded its product line to food and
beverages, health care, toiletries, dental products, hair
care and cosmetics.
• Later established arrangements with large retail chains like
Future Group, Reliance and Tesco.
• In 2017, became fastest growing FMGC company with
growth in sales of more than 100% in an year.
 • Section 2 (1) (r) of the
existing Consumer
Protection Act 1986 states
that the practice of making
any statement, whether
orally or in writing or by
visible representation which
makes a false or misleading
representation concern­ing
the need for, or the
usefulness of, any goods or
services, falls under unfair
trade practices.
• A consumer can make a
complaint against unfair

CONSUMER trade practice in a Consumer

Forum established under the

PROTECTION ACT,1986
Consumer Protection Act,
1986
  Grievances Against Misleading
Advertisements (GAMA)
• The Department of consumer affairs has recently
launched a portal to enable consumers to
register Grievances Against Misleading
Advertisements (GAMA).
•  After preliminary scrutiny of the grievances registered
on the portal, the grievances are forwarded to the
State Government concerned or the respective Central
Regulator based on the subject matter.  
 ASCI
• The Advertising Standards Council of India (ASCI) is
a voluntary self-regulatory body of Advertisement
Industry.
• It self-regulates advertising content to monitor and
decide on complaints against advertisements
making misleading, false and unsubstantiated
claims.
•  In 2015, the government appointed ASCI as its
executive arm to process complaints received on
the GAMA portal about misleading advertisements.
ASCI also receives direct complaints from citizens.
DANT KANTI(misleading info)
 THE
COMPLAINT
• Dr. Ashok Gupta from Rajasthan filed a
complaint against the company in a local
court in April 2016 for a misleading
promotion of Dant Kanti.
• In the complaint, he raised doubts on the
quality claimed by the complainant. He was
also hurt by the ad that raised doubts on the
practising doctors.
 THE
VERDICT
Later, the advertisements
about Patanjali Dant Kanti was
found to be misleading since
there was no scientific data to
prove the claims.