Consumer awareness

8 ECONOMIC APPLICATION
CORE TOPIC 1- CONSUMER IN MARKET PLACE
Participation in market

As producer and consumer

 IMPORTANCE OF CONSUMER PROTECTION

To restrict unfair trade

practices

To enforce consumer law

To restrict anti social activities

like hoarding, black marketing

Prevent exploitation of labourers

 FORMS OF CONSUMER EXPLOITATION

Underweights and under measurement

FORMS OF CONSUMER EXPLOITATION

Substandard quality
FORMS OF CONSUMER EXPLOITATION

Duplicate articles
FORMS OF CONSUMER EXPLOITATION

High price
 FORMS OF CONSUMER EXPLOITATION

Lack of safety device

FORMS OF CONSUMER EXPLOITATION

Artificial scarcity
 FORMS OF CONSUMER EXPLOITATION

Poor after sale service

 FORMS OF CONSUMER EXPLOITATION

Adulteration and impurity

 FORMS OF CONSUMER EXPLOITATION

Rude behaviour and un due condition

 FORMS OF CONSUMER EXPLOITATION

Misleading and false information

REASON FOR CONSUMER EXPLOITATION

Lack of information
Shortage of goods and services
Limited competition
Illiteracy
Ill effect of advertisement
Consumer rights refers
to legal rights which are
given to consumers to
protect themselves
against wrong practices
of seller in the market.
GROWTH OF CONSUMER
EDUCATION
 IMPORTANCE OF CONSUMER
EDUCATION

• To individual –self confidence, protects

them, consumer function more effectively.
• To society-awareness among society
• To businessmen-not to exploit consumer.
5R’s

Refuse
Reduce
Reuse
Repair
Recycle
Altering composition of food item in a manner
that it looses the nutritional value.

Adding chemicals which degrades quality.

Adding or mixing of inferior, harmful, useless

substances to food.
FORMS OF ADULTERATION
Adulteration in fats and oils
Adulteration in food grains
 Harmful effect of food adulteration

• Leads to chronic health issue

• Increases impurity in food

• Lack of nutritional value.

 Duties of consumer

• Check quality, guarantee and warranty period

• Buy standardised good with ISI or AGMARK
• aware about rights
• Form consumer awareness organisations
• Make complaint if exploited
• Collect cash memo or bill.
 Consumer protection act 1986

Came to existence
on 1st July 1987

Amended in
1991,1993 2002 and
2019
 FEATURES OF COPRA ACT
Applies all goods and services
Applies to all sector public, private or cooperatives
Its provides rights to consumer
Three tier system

Apex court at Delhi

State level

District level
 2019 act proposes Establishment of
regulatory authority

• District forum– claims not exceeding 1 cr

• State commission- 1 cr to 10 cr
• National commission- 10 cr and above

• These courts dispose off each complaint within 90 days

• Reduce burden on other courts
• Appeal within 30days to supreme court
Guide consumers
Create awareness
 Other consumer protection measures

Administrative measures
 TECHNICAL MEASURES

• Ensures high quality of product

• Minimum standards laid down by government
• Enhances producers image
• Standardised products easily sold
• Consumer is confident about product quality
• An assurance of conformity of the
product to the requirements of Indian
Standard Specifications
• Industrial and consumer goods
• AGMARK is a
certification mark for
agricultural produce,
assuring that they
conform to a grade
standard.
• Run by directorate of
marketing and
inspection.
The ISI mark is a
standards-compliance
mark for industrial
products
FSSAI has been created for laying
down standards for food and to
regulate their manufacture,
storage, distribution, sale and
import to ensure availability of
safe and wholesome food for
human consumption.