Bank of Georgia

“Do not stop, take action. “

Bank of Georgia
Since 1994, the Bank of Georgia has been
developing retail and personal banking
products and services, which are currently
used by more than 2.5 million people.

Over the years, the company has held the

status of a leading bank, both in terms of
financial performance and public
perception.

In 1996 Bank of Georgia created the first

plastic card Georgian Card

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BOG brand strategy
Brand mission: As a constantly evolving, role-setting and role
model for others, the mission of the financial institution is to
help realize the potential of the people who make for a better
Georgia.
Brand promise: They support us at every step and with their
support they add courage to turn opportunities into reality.
Brand goal: They want people to move and act because only
movement and action help a person to be able to realize their
potential.

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 “
In the Georgian language, there are
10,000 verbs in the dictionary for an
adult and each of them expresses
some action or condition… Do not
stop.

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About the campaign
The road is total, do not stop. Whatever the solution, means,
power or other is, a resource will definitely be found to
achieve the goal. The call - to be on the move, to take
action, to seek and develop news, to do what you want.

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 Campaign platforms:
o Social space such as Facebook (Creative video, picture
and key success persons)
o Banner at city, metros, on the public transport
o Bus stop
o Video monitor at their branch
o T-shirt, cup, pen, bag, notebook

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 Target Audience
o Millenniums, Adults, students from 18 – 27, lives in Georgia, takes
education, works to built its profession, low or medium class,
revenue till 1200;
o Generation Y, Managers, CEOs, influencer persons, aged 27 – 45,
lives in Georgia or abroad, satisfied its profession, never stops try to
explore personality, high class, revenue more than 1201;
o Generation X, has grandchild, lives in Georgia, aged 46 and more,
technicians, agriculture, medium class, revenue 700 – 1200;

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 1.
TRANSITION HEADLINE
Let’s start with the first set of slides

Video link: https://www.facebook.com/BankOfGeorgia/videos/404758700928823/

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 A fighter with an archetype Motivational tone

1.
Total likes 650,441 likes Weekly posts Starting date: 2019 June

32,8 K reactions 8, 707 shares 742 Comment

TRANSITION HEADLINE
Let’s start with the first set of slides

Video link: https://www.facebook.com/BankOfGeorgia/videos/404758700928823/

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Evaluation

Scholarships Grants Leasing

Students are BOG’s 500 startups was huge Gave chance people
beneficiars who won hackaton that gave who are involved in
the competition and possibility idea agroculture to
studies In america. generators to validate machinery.
and built plan.

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Thank you for your
attention
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