Scribd Logo
Upload

Welcome to Scribd!

  • Preaching, Negating and Debating Christianity On

    Uploaded by

    aelia_laelia
    20 views12 pages
    This study analyzed 138 YouTube videos about Christianity to understand how they employ valence framing and present Christianity positively or negatively. Key findings: 1. Videos averaged 7 minutes and were mostly vlogs or edited video formats by individuals aged 34 on average from 12 countries, mostly the US. 2. Indicators of positive framing included emotional expression and quotes, while negative framing relied more on rational arguments. Overall framing of Christianity was more negative (64%) than positive (36%). 3. Comparisons to a previous study of Islam on YouTube found Christianity videos involved more countries, more negative sentiment, and different types of criticism. 4. Videos showed debates between self-identified Christians and Athe

    Original Description:

    Original Title

    etmaal presentation

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This study analyzed 138 YouTube videos about Christianity to understand how they employ valence framing and present Christianity positively or negatively. Key findings: 1. Videos averaged 7 minutes and were mostly vlogs or edited video formats by individuals aged 34 on average from 12 countries, mostly the US. 2. Indicators of positive framing included emotional expression and quotes, while negative framing relied more on rational arguments. Overall framing of Christianity was more negative (64%) than positive (36%). 3. Comparisons to a previous study of Islam on YouTube found Christianity videos involved more countries, more negative sentiment, and different types of criticism. 4. Videos showed debates between self-identified Christians and Athe

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views12 pages

    Preaching, Negating and Debating Christianity On

    Uploaded by

    aelia_laelia
    This study analyzed 138 YouTube videos about Christianity to understand how they employ valence framing and present Christianity positively or negatively. Key findings: 1. Videos averaged 7 minutes and were mostly vlogs or edited video formats by individuals aged 34 on average from 12 countries, mostly the US. 2. Indicators of positive framing included emotional expression and quotes, while negative framing relied more on rational arguments. Overall framing of Christianity was more negative (64%) than positive (36%). 3. Comparisons to a previous study of Islam on YouTube found Christianity videos involved more countries, more negative sentiment, and different types of criticism. 4. Videos showed debates between self-identified Christians and Athe

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Preaching, negating and debating Christianity

    on

    Lela Mosemghvdlishvili, MSc


    Prof. Jeroen Jansz

    Department of Media and Communication


    Introduction
    Why study religion online?
     revisiting secularization thesis (Gill, 2001; Green, 2010).
     religion: shift from public to private space (Ysseldyk et al., 2010).
     visibility of religious ‘revival’ in new media

    Why YouTube?
    • one of the main thematic clusters (Paolillo, 2008)
    • some half million videos tagged with ‘Christianity’
    Research Design

    • follow up project of ‘Framing and Praising Allah on YouTube’

    • theoretical framework valence framing

    • methodology content analysis (quantitative and qualitative sections)

    • data 138 YouTube videos

    • sampling: relevance and date of upload


    Guiding Questions
    RQ1. To what extent do YouTubers employ valence framing to
    communicate Christianity in self-produced videos on YouTube?

    RQ 2a.&b. Which indicators of valence framing are the most (the


    least) frequently used to frame Christianity positively or
    negativity?
    Data Insight
    Video characteristics
    average duration: 7 min.
    formats: Vblogs [37%]
    cut-and-mix videos [16%]
    cut-and-forward videos [11%]
    user-created animated shorts [5%]
    presentation-style videos [5%]
    music videos [1%]

    average comments: 15.000 [min. 3, max. 1.129.732]


    Data Insight
    Who videoblog about Christianity?
    - channel (profile pages)
    - average age: 34
    - geographic dispersion: 12 countries (47% from the US)
    - gender (from 47% of users who displayed their gender) 85% were
    male
    - religion (from 58% of users who reported their religion) 45%
    Christians, 43% Atheists, 7% Muslim, 5% other
    Framing Christianity

    indicators:

    positive/negative:
    emotional expression
    [79.5% ],
    rational argument
    [77.1%]
    visualization [48.7%]
    quote [53.9%]
    Framing Christianity

    Negativity is
    stronger
    (tone: 64%
    negative vs.
    36% positive).
    Comparison with Islam

    • comparable research design

    • geographic distribution: [26 vs. 12 countries]

    • negativity [29% vs. 12%]

    • differences in criticism
    Religious identities
    100%christian vs. FightingAtheist

    negotiating online religious identities


    – manifesting
    – negotiating
    – negating
    Conclusion
    • valence framing present
    • indicators: [when negative] rational argumentation, [when
    positive] emotional expressions
    • debate between two main groups: Atheists and
    Christians
    • negative slant towards Christianity
    • antagonism instead of constructive dialogue
    Lela Mosemghvdlishvili
    lelamose@gmail.com
    Jeroen Jansz
    jansz@eshcc.eur.nl

    You might also like