PRESENTED BY: GROUP 3

What is Quadb??
• QuadB is a customized apparel store where you can get the
ideas in your head printed on high-quality and affordable
clothing. They offer customers a wide range of customizing
options, from designing the print to the fabric they want, so
they can wear what they love!
• Started in 2014, it’s grown to operate in 100 cities
• It is aimed to get 25crores revenue in 2020
 Business Model Canvas
Key Partners Revenue Value Customer Customer
Streams Proposition Relationships
1.Blog posts Segments
1. Arvind mills 1. Sales 1. Customized apparel 2. Offers & discounts 1.Corporate offices
2. N G apparels 2. Free design 2. Durable prints 3. Samples prior to 2. Event managers
3. Loyal textile consultation services 3. Fabric choice production 3. Restaurants
4. Raymond 4. 100% guarantee 4. Customer support 4. Peer groups
5. Billoomi fashion 5. Fast delivery 5. Q/A forum 5. Sport teams
6. Quality product
Key Resources 7. Wide range of Channels
1.Fabrics design
1.Website
2. Design artists 2.App
3. Machineries
4. Fashion designers
5. Operations and web
developers (IT)

Cost Structure Key Activities

1. Manufacturing costs 1.Inventory management
2. Material costs 2. Production
3. Workforce costs 3.Designing
4. IT infrastructure costs 4.Sales
5. Warehouse costs 5.Data analytics
6. Packaging and delivery costs
 Official licensing of
merchandise
Logistic agencies –
indiamart, trade india
Jeans manufacturers

Quadb
Ecosystem
E-commerce:
Apparel manufacturers – Amazon, Myntra,
Raymond's, Loyal Bewakoof, Ebay
textile, NG apparel

AV And Event Orders-

Infrastructure: Through website ,
Tosshead events email, whatsapp,
facebook
QuadB: BUYER’S JOURNEY FOR AJAY RAO

Awareness Consideration Decision

Ajay Rao is a senior Manager for a company Previously an encounter with a novice merch company Ajay comes across QuadB, the company that meets all
celebrating its 10th anniversary. He is tasked to has created problems. Ajay not only wants to find a requirements like good design & fabric quality and standard
spear head this event. Ajay wants to vendor for his needs but also is looking for a reputed delivery time. QuadB is also a reputed company who have
commemorate this by creating merchandise company to partner with for future events. partnered with other orgs.

Ajay Rao researches about customer testimonials and Ajay Rao calls the company and asks all the details, how much of
Ajay Rao asks his team for suggestions and he reviews. He checks out the products and services on the his involvement should be there, about his options in fabric,
also searches in google about the companies website. design etc. He asks for the quotation.
which provides best products and service as well

Ajay Rao don’t trust online reviews and ratings. Ajay Rao’s point of interaction is company website and Point of interaction over the calls, mails, messages
so he asks his colleagues, friends and take google reviews
suggestions from Quora.

Quadb should make more marketing campaigns, Quadb should publish customer testimonials in Quadb can partner with e-commerce websites, delivery
ads to make customer know about them, adopt website. partners, improvise customer service.
SEO strategies to attract more and relevant
customer to the website
QuadB: BUYER’S JOURNEY FOR PREETI
Awareness
Preeti and her team are one of the 20 to be
selected for WRO India. In order to better
represent, Preeti is tasked to find a vendor for
making a unisex T-shirt for all members of the
club
Preeti designs the theme to be printed on the T-
shirts, She asks her friends to give their opinions
on design and suggestions on company to print it
on t-shirts.
Preeti researches about brands and companies in
social media, blogs
Quadb should be more involved in social media
marketing, tie up with influencers
Consideration Decision
Preeti contacts the QuadB team. QuadB explains the different
Preeti doesn’t want to spend too much money & time on
features such as designers, economic prices for quality product,
the t-shirts. She wants to use those resources to help the
faster delivery and special discounts for students.
team. That’s when she comes across QuadB
Preeti calls the company and asks all the details, about her options
Preeti asks in the local shops who prints on t-shirts, and
in fabric, design etc. she asks for the quotation.
searches on the company websites about prices,
products, services
Preeti’s point of interaction is face to face interactions, Point of interaction over the calls, mails, messages
websites.
Quadb should give discounts, coupons for Quadb can partner with e-commerce websites, delivery
students, partners, improvise customer service.
 Short tail keywords
Keyword Search Keyword Search
volume volume
Personalized t-shirts 50k Quote t-shirt 440k

Customized t-shirt online 170k

Design t-shirt 170k
Cool print t-Shirt 70k
Custom hoodie 20k
Graphic printed t-shirt 110k
Custom brand t-shirt 20k
College hoodie design 90k
Online t-shirt print shop 20k
Hoodies printing online 170k
Custom sweat t-shirt 10k
College fest t-shirt 110k
Custom quality t-shirt 10k
Logos for t-shirt 540k

Customized tee shirt 110k

 Long tail keywords
Keyword Search Keyword Search
volume volume
Cheapest place to get shirts printed 0K High quality custom printing t-shirt 10k

Best place to make custom hoodie 10k Best custom hoodie design website 10k

Best online t-shirt design 10k Best place to get custom t-shirt 10k

Best online t-shirt printing 10k Best website to order custom t-shirt 10k

Best t-shirt printing service 10k Top screen printing companies 10k

Premium custom t shirts 10K Free custom t-shirt free shipping 10k

Best online t shirt printing company 10K Best way to make custom t-shirt 10k

Order custom t shirts online cheap 10K Best personalized t-shirt and hoodies 10k