QuadB: BUYER’S JOURNEY

BUYER PHASES AWARENESS CONSIDERATION DECISION

Know their strategy to taking

Expect that an issue or Have characterized the
ACTIONS opportunity exists issue or opportunity
care of an issue or making an
opportunity

Searching for data that affirms
their expectations through
RESEARCH neutral, non-promotional
content
Looking for the best strategy to Discovering testimonials,
benchmarks, and information that
taking care of an issue or making
the opportunity help to strengthen their decision

Product brochures
Expert advice Product pages
Free sample
Blog content Webinars
CONTENT OFFERS Up to 5 mock-ups
Analyst reports Comparison sheets
Consultation
Industry research Expert guides
Vender comparison sheets
Customize Improve Supplier Solution Pros/Cons Try
Issue Resolve Software Provider Benchmarks Compare
QUERY WORDS Upgrade Enhance Technology Tool Comparison Assess
Optimize Service Versus Evaluate

Enhance lead generation Inbound marketing service Feedback of QuadB

EXAMPLES Optimizing website Website design service Pros/Cons of QuadB