INNOVATION FLOWCHART Make innovation part of your plan

SPECIALIST EXAMPLE RISK LEVEL AND FINANCE KINDS OF

STAGE SKILLS REQUIRED ACTIVITIES HANDLING REQUIRED EVIDENCE GOAL

1. User journey mapping

Ethnographic and insight Low risk of failure but Insights derived from
research clear decisions should formal research and A well understood and
Exploring opportunities Research for exploratory Foresight and horizon be taken about how to Grants informal knowledge clearly defined problem
and challenges work scanning act on insights gathering or opportunity
Mapping current
knowledge and systems

2. Creative thinking
techniques High failure rate A clear account
Idea generation events should be an explicit of change or likely
Generating ideas Ideation and facilitation expectation, visible Usually grants, causation, supported- An idea or set of ideas
of creative thinking Crowdsourcing occasionally convertible to develop and test
Awards and rewards senior leadership but not overly
Challenge prizes essential constrained by evidence

3. Rapid prototyping A stronger case with

Service, product and High failure rate cost and benefit Demonstration that the
process design should be an explicit projections developed idea works, or evidence
Developing and testing Mix of design and Beta-testing expectation, visible Grants, convertible
implementation skills Control group through practical to support a reworking
experiments senior leadership grants/loans trials and experiments, of the idea
essential involving potential users
Cost-benefit modelling

4. Market sizing and A stronger case with

development Prepare to adapt
Market testing cost and benefit Clarity about
approach, based on Grant funding or funding projections developed
Making the case Business development Business case analysis evaluation results and what warrants
Evidence gathering out of investment through practical implementation and
and evaluation user feedback trials and experiments,
Identifying cashable funding
savings involving potential users

5. A robust and detailed

Business modelling Prepare for some case developed through
Strong leadership,
management, Policy design adaptation to formal evaluation and An implemented and
Delivering and implementation Programme funds, evidence gathering - use sustainable innovation
implementing implementation skills Programme design equity, loans, grants of a control group to
Organisational design isolate impact

6. Business or
Strong leadership, organisational growth Fidelity assessments Evidence derived from
management, Legislation may be important, evaluations in multiple
implementation skills strong capacity needed Equity loans, payments sites, and independently Innovation or impact at
Growing, scaling and Franchising or licensing by results, social impact scale
spreading Spreading ideas to ensure transfer of run randomised control
practice bonds trials
Transferring practice

7.
Strong leadership Building networks Multiple finance systems
and management, requiring potential re- New definitions of and
Changing behaviour Map potential measures for efficiency A transformation in the
Changing systems identification and unintended effects wiring way we do things
training of new leaders Changing laws and and impact created
regulations Possible outcome-based
and teams funding

INSPIRED BY: Nesta (2013) Innovation Flowchart