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    Enterprise 2. Implementation Framework Examine organizational drivers of enterprise 2. Identify and prioritize highest potential business applications Define vision and key sources of competitive advantage Create Governance framework Identify key risks and internal barriers Map internal stakeholders and culture CREATE ENABLING frameworks Set and communicate policies Build Business Case ITERATE and REFINE Experiment Learn and apply lessons Assess pilots: broaden, close, or modify Identify and leverage success stories Identify and support champions DRIVE ADOPTION AND VALUE Run broad-

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    Enterprise 2. Implementation Framework Examine organizational drivers of enterprise 2. Identify and prioritize highest potential business applications Define vision and key sources of competitive advantage Create Governance framework Identify key risks and internal barriers Map internal stakeholders and culture CREATE ENABLING frameworks Set and communicate policies Build Business Case ITERATE and REFINE Experiment Learn and apply lessons Assess pilots: broaden, close, or modify Identify and leverage success stories Identify and support champions DRIVE ADOPTION AND VALUE Run broad-

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    31 views2 pages

    Enterprise 2.0 Implementation Framework: Iterate and Refine

    Uploaded by

    fsbautista
    Enterprise 2. Implementation Framework Examine organizational drivers of enterprise 2. Identify and prioritize highest potential business applications Define vision and key sources of competitive advantage Create Governance framework Identify key risks and internal barriers Map internal stakeholders and culture CREATE ENABLING frameworks Set and communicate policies Build Business Case ITERATE and REFINE Experiment Learn and apply lessons Assess pilots: broaden, close, or modify Identify and leverage success stories Identify and support champions DRIVE ADOPTION AND VALUE Run broad-

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    of 2

    Enterprise 2.

    0 Implementation Framework

    Examine Identify and Define vision and Create


    organizational prioritize highest key sources Governance
    drivers of potential business of competitive framework
    Enterprise 2.0 applications advantage

    UNDERSTAND DRIVERS CREATE ENABLING FRAMEWORKS

    Identify key risks Map internal Set and


    and internal stakeholders communicate Build
    barriers and culture policies business case

    ITERATE AND
    REFINE
    Experiment
    Learn and apply lessons

    Assess pilots: Identify and Select and Identify and


    broaden, close, leverage discover pilot support
    or modify success stories projects champions

    DRIVE ADOPTION AND VALUE SUPPORT INITIATIVES


    Implement Leverage senior
    Run broad-based Drive ongoing enterprise-grade executive
    user adoption culture change software communication
    initiatives program and participation

    For free chapters, ordering information


    and other Enterprise 2.0 resources go to:
    www.ImplementingEnterprise2.com
    Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License
    Enterprise 2.0 Implementation Framework: References
    Understand drivers Create enabling frameworks Support initiatives Drive adoption and value
    Examine organizational drivers of Enterprise 2.0 Define vision and key sources of competitive Select and discover pilot projects Assess pilots: broaden, close or modify
    See Chapter 3: The New Enterprise advantage See Chapter 17: Pilots See Chapter 17: Pilots
    Map internal stakeholders and culture See Chapter 3: The New Enterprise Identify and support champions Identify and leverage success stories
    See Chapter 7: Governance Create Governance frameworks See Chapter 17: Pilots See Chapter 19: User Adoption
    Identify and prioritize highest potential business See Chapter 7: Governance Implement enterprise grade software Run broad-based user adoption initiatives
    applications Set and communicate policies See Chapter 21: Key Options for Enterprise 2.0 See Chapter 19: User Adoption
    See Chapter 4: Benefits and Risks See Chapter 8: Setting Policies Software Drive ongoing culture change program
    Identify key risks and internal barriers Build business case Leverage senior executive communication and See Chapter 20: Implications for HR
    See Chapter 6: Identifying Barriers to Enterprise 2.0 See Chapter 17: Building a Business Case participation
    Adoption See Chapter 18: User Adoption

    Version 1.1 Table of contents


    February 2009
    Implementing Enterprise 2.0

    Section 1 1 What Is Enterprise 2.0? 9


    Fundamentals 2 Web 2.0 And The Enterprise 13
    Implementing 195 pages Of Enterprise 2.0 3 The New Enterprise 23
    4 Key Benefits And Risks 31
    Enterprise 2.0 Full color
    Section 2 5 Enterprise 2.0 Implementation Framework 39
    A practical guide to creating business value
    inside organizations with web technologies Enterprise 2.0 Strategy 6 Identifying Barriers To Enterprise 2.0 Adoption 43
    For organizations that are seeking a thorough
    and practical reference on how to create value Section 3 7 Governance 51
    Ross Dawson
    and the Advanced Human Technologies team
    with Enterprise 2.0 approaches, Implementing Governance And Policies 8 Setting Policies 59
    Enterprise 2.0 is the most comprehensive, Section 4 9 Wikis In The Enterprise 69
    Ross Dawson

    pragmatic, and cost-effective analysis available Creating Business Value From 10 Blogs In The Enterprise 77
    on the market. Enterprise 2.0 Tools 11 Social Networks In The Enterprise 83
    12 RSS And Syndication In The Enterprise 91
    13 Social Bookmarking In The Enterprise 97
    Implementing Enterprise 2.0 provides detailed
    14 Microblogging In The Enterprise 103
    coverage of each step on the Enterprise 2.0
    journey, assisting executives to understand Section 5 15 Getting Buy-In 111
    Version 1.1
    Practical Implementation 16 Building A Business Case 117
    February 2009
    benefits and risks, take informed action, and
    17 Pilots 127
    implement successful initiatives.
    18 User Adoption 137
    Section 6 19 Implications For IT 145
    For free chapters, ordering information Organizational Implications 20 Implications For HR 149
    Section 7 21 Key Options For Enterprise 2.0 Software 163
    and other Enterprise 2.0 resources go to: Technology Options 22
    23
    Enterprise Platforms
    Enterprise Content Management
    165
    169
    www.ImplementingEnterprise2.com 24
    25
    Wikis
    Blogging
    171
    177
    26 Enterprise Social Networking 181
    27 Enterprise RSS 187
    28 Prediction Markets 189
    Section 8 A Glossary 192
    Appendices B References 193
    Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License C Sample Policies 194

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