Power BI

Embedded
Give users world-class analytics
without building them yourself
Businesses run on
applications
However fewer than

22%

of employees have access to analytical insights

http://biscorecard.typepad.com/biscorecard/bi-strategies//
Minimum requirements for user analytics

Data Visualizations Devices

Consider your options

Build it

Buy it
Why buy an analytics solution?

For the business For the developers For the users

Faster time to market Focus on your product Explore data from any device

Stand out in the crowd Respond to customers Make decisions in context

Library of APIs and SDKs

Open new revenue streams Keep analysis inside the app
 Offer premium SKUs

Monetize
your Create service offerings
analytics
Open a new line of business
Edsby + Power BI Embedded
Cloud-based Learning Management
System for k-12 schools
Build vs buy:
• Using Power BI Embedded
removed 80 percent of the
development effort.
Why Microsoft:
• We used Power BI Embedded to
deliver the advanced analytics
our customers need, at a cost
structure that makes business
sense.
“We are pursuing revenue opportunities that we would not have previously
considered before using Power BI Embedded to enhance Edsby analytics.”
– Dallas Kachan, VP of Marketing
2 million teachers, administrators,
parents, and students use the Edsby
Learning Management System to
Traditional opportunity:
manage, assess, and report childhood
learning
• Customers use Power BI
Embedded in Edsby to spot
trends and identify where and
how students or programs may
be falling behind or excelling.
New opportunities:
• Edsby now monetizes its
application data and has created
entirely new revenue streams:
state, provincial, and national
departments of education using
Edsby analytics stand-alone.
 Offer premium SKUs

Which of these
best matches Create service offerings
your company?
Open a new line of business
Why buy an analytics solution?

For the business For the developers For the users

Faster time to market Focus on your product Explore data from any device

Stand out in the crowd Respond to customers Make decisions in context

Library of APIs and SDKs

Open new revenue streams Keep analysis inside the app
Why Power BI Embedded?
Why choose Power BI Embedded

Adopt decades of analytics Easy to use and

expertise maintain

Total control of visuals and No end user licensing

user experience required

Analytics expertise
• Two decades of BI innovation and leadership
• Hundreds of features released annually
• Dedicated engineering team
• Adoption of other Microsoft investment
areas
“Power BI Embedded performed
much better … for the data
volumes that we’re working
with.
The visualization … including
the look, feel, and usability—is
crisp and intuitive.”
Vamsee Rangavajhala
Senior Staff Digital Product Manager
 February 2019

A Leader in
Analytics & BI
Platforms*

*Gartner “Magic Quadrant for Analytics and Business Intelligence Platforms,” by Cindi Howson, James Richardson, Rita Sallam, Austin Kronz, 11 February 2019
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any
vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered
trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Competitive Leadership Mapping for Microsoft
2017 Embedded Analytics Market - Global Forecast To 2022

INNOVATOR VISIONARY LEADERS

S

Strength of service Portfolio

EMERGING COMPANIES DYNAMIC

DIFFERENTIATORS
Business Strategy Excellence
Control user experience

• Match to your brand with color theming

• Select from limitless visuals

• Allow ad-hoc with create and edit mode

• Provide answers immediately with Q&A

• Maintain user flow with menu extensions

Power BI Embedded
Playground
Easy to deploy & manage

• Embed with JavaScript SDK

• Get data privacy with row level security

• You own all user authentication

• Keep watch with monitoring APIs

• Easily scale to meet demand

• Support for single and multi-tenant

Power BI APIs

Embed Customize Automate Manage

Extend visuals
Render reports, dashboards (Q&A) within the app UI and
manage Power BI artifacts menus
Pre-set user interactions and trigger events to
respond to user actions on reports & dashboards
Capacity

Get Report
Get Get Sort custom Print & reload Set Colour Buy capacity
Import dashboard rendered
reports dashboards menu items events Themes (ARM)
tiles event

Load a Enable/ Disable/ Set visual

Embed a Push Q&A question
default report disable the Enable menu location Filter reports Monitoring
specific report data event
page filter pane items in report

Dataset Set data Scale

Refresh Add/delete Hide/Show Page changed Set local Set
management source up/down
dataset workspaces menu items event language visual size
APIs connections (ARM)

Gateway Clone Add/delete Page

Rebind Extend visual Tile clicked Edit Pause resume
management report and workspace navigation
report context menu event reports (ARM)
APIs dashboard users

Datasource Capacity
Export PBIX Update Clone Extend visual Data selection Set visual Set Q&A
management management
files report tile options menu events filters question
APIs API

22
No end user licensing

• Creation and dev testing is free

• Azure service - pause & resume

• Flexible capacities from $1/hour -

$~32/hour

• Scale between capacities to accommodate

demand

• Bring your own authentication

 Create Develop Deploy

Power BI Desktop Power BI Pro Power BI Embedded

Free $10/month Start for $1/hour
Why choose Power BI Embedded

Adopt decades of analytics Easy to use and

expertise maintain

Total control of visuals and No end user licensing

user experience required
aka.ms/pbie
Appendix
Customer story slides
“Power BI Embedded performed
much better … for the data
volumes that we’re working
with.

The visualization … including

the look, feel, and usability—is
crisp and intuitive.”
Vamsee Rangavajhala
Senior Staff Digital Product Manager
Nintex Hawkeye
Workflow analytics solution

“We’ve been able to easily embed data

analytics in our solution which will
provide customers a higher level of
business intelligence into their key
processes…”

Alain Gentilhomme, CTO Nintex

Aluvii
All-in-one POS solution

“The primary reason for our selection of

Microsoft Power BI Embedded was the
need for a single reporting platform that
could be deployed across multiple
operating systems, web portals, and
applications.”

Michael Stahle, CIO, Aluvii

Act-On
Marketing automation solution

“We knew leveraging Power BI Embedded

and Microsoft Azure would increase our
customers’ operational efficiency and give
them the ability to leverage sales and
marketing intelligence to drive better
business outcomes.”

Bill Pierznik, SVP of Bus. Dev., Act-On

Consider Power BI vs Power BI
Embedded
Power BI or Power BI Embedded?

Power BI is right for you if: Power BI Embedded is right for you if:
You are an enterprise looking for a You are a software vendor or developer
complete BI solution and are building applications

You want a single view of what’s happening You want to embed visuals into
for your organization, partners, your applications
customers, and suppliers

You prefer a finished solution and APIs You want to leverage the familiar
to customize your deployment environment of Azure

You want to help your organization You want to help your customers
make decisions make decisions