Sanus Juice Marketing Strategy

Positioning

Positioning Positioning
Statement Strategies
Product Strategy
 The product has high quality and intensive distribution.
 The packaging of the product is very attractive.
 The quality of the product efficient, competent and convenient.
 We hope that the product will shows good performance in the local market.

Pricing Strategy
Our Product will be lie on penetration strategy with high quality & low price.
 For introducing new product.
 Price low to capture market share.
 Expect to make profit in volume.
Distribution Strategy
 Super Store
 Hotels
 Restaurants
 Canteen
 Hostels

Marketing Communication Strategy

 Advertise this product on the TV channel.
 Sponsor all types of sport event.
 Promote this product websites, web pages, blogs or social Media Platform.
 Also promote like newspapers, magazines as well as posters.
 Offers some promotion discount or giving free gifts to attract consumer to buy.