SSEMUDDU CALVIN

SSEMUDDU CALVIN

Question of Entreprenuership.

You have been appointed as a marketing consultant in a company dealing in fast moving goods
whose sales have been declining for the past 3 years Using relevant examples, discuss the marketing
Strategies you can put in place to increase the Sales of and market share of the company.

MARKETING STRATAGIES THAT CAN BE PUT IN PLACE RY CALVIN SOLE FRUIT BUSSINESS TO
INGREASE THEIR SALES AND MARKET SHARE
•Introduction.
Calvin Sole Fruit Bussiness is a Trading and Sole proprieted bussiness dealing in Trade of different
kinds of fruits Colvin Sole Fruit Bussiness is located along Entebbe road in kowooli village. It is
offerring it's goods to only the people of kawooli village and the near by areas.
Calvin Sole Fruit Bussiness was working real well until it got two compititors dealing the some line
of bussiness with it. This made some of it costomers run away from it which has lead to drustic fall of
their sales and market shave for the past three years.
I was appointed as a marketing consultant to discuss the marketing strategies the bussiness
should put in place to retain and increase the sales and market share of his the company .
Market research. The bussiness should again carry out market resear Market reasearch is the
process of investigating about u pontential or existing market in order to obe obtain useful
information analyse it and then formulate strutegic policies. or decisions for the bussiness "success"
Market research will enable the bussiness to findout his/her compititors in market so as to devise
ways how to out compete them in market. Market research will also enable the bussiness to
determine the methods of sells and suitable distribution channels that should be used by the
bussiness. It will also enable him to know the got gap that exists in the market he is trying to
penetrate. It will also help the bussiness to determine the effectiveness of the marketing Stratages
used in the bussiness. Channel of distribution.
After collecting all relevant information from your wacket research and analyse it critically. The
bussiness will be able to select good distribution channels so as to improve on his sales for example
since the bussiness is dealing in fruits it should introduce mordern distribution channels that are
efficient so as to not lose the bussiness products through rotting ie The bussiness introduce methods
of distribution like delivery, online trading etc
Advertisment.
Advertisiment involves spreading information about the bussiness product to consumers through
a commercial process using advertising media, for example television advertising, window display,
internet. This will help it increase the market size. It will also help the bussiness sales and profits due
to demand for the goods where it has just been introduced. Advertisment will also help the bussiness
get good co-operate image that is to say it will become popular and gain royality.
·Through advertisiment calvin Sole Bussiness will be able to retain there market share so that they
don't loss there. market customers to their compititions. Advertising will help Calvin Sole Fruit
Bussiness to remaid consumers the avu lability of bussiness products.
• Sales promotion
This refers to activities under taken by bussiness to increase their Sales. Calvin Sole Fruit
bussiness has to use sales promotion to increase sales, to build a long term market share and also
out sell it's compititors. This is made possible through the following methods of sales promotion.
First the bussiness should carry out personal selling. The situation where the owner goes out in
the public to conduct soles promotion by taking to individual buyers and potential buyers.
 Secondary the bussiness should make sure that when packaging it's commodities, they should be
in an attractive way inorder to induce the interest of customers.
The bussiness can also give out gifts and prizes, this can be through jack pots, scoring certain
number of points when customers buy.
The bussiness should ensure timely delivery of ordered commodities and also offering good
customer care such as listening to customer's problems and asking them to access the quality of
goods they get from bussiness.
The bussiness should ensure timely delivery of ordered commodities and also offering customer
care.
The bussiness should also start servicing customers for long hours including public holiday and
weekends.
The bussiness can also offer free service to out Standing customers.ie. free transport among
others. It can also give it's customer free samples of the product to attract them buy the products
hence increasing sales.
- The bussiness can also use premium bonus offers this is through additioning products together
with the Purchased product to reward the customer for buying.
The bussiness can use the price offs offers where the products are sold at a lower price than the
original price. This is can be done in a sales peak seasons like christmas and the time when the
bussiness is introducing a new products.