The Big Black Chicken

Team- North Star

 What Does BBC offer…..??

Natural sources of multivitamins and Amazingly healthy chicken

essential vitamins

25% higher protein content than regular

Freedom from the adulterated protein chicken
sources

Very low fat/Cholestrol content

Suits your mood, Choose among the ready to cook, Raw
( 0.75-1.03 %)
material or Ready to eat chicken
 Target Market Analysis

Income Class : High/ SEC

Demographics Age : 25 +
higher middle
Classification:
A1,A2,B1,B2

Target
Geographic Geographies : Tier 1 cities

Psychographic Liberals, Flexible, healthy lifestyle

Market Size 2 million

 Go to Market Strategy
…....................................................................................
Frozen food industry stands at around 164 billion INR in India and is
Industry expected to cross 200 billion INR by 2024

…..........................................................................
BBC offers three varieties of products: Raw chicken, Flavored Product
chicken, and ready to eat recipes

…....................................................................................
BuyingThe Target Customers include health enthusiasts, upper higher middle-
Process class people who understand the importance of healthy eating. The
buying will have to happen by the customers perceived value of the
BBC product.
.................................................................................
Distributi
The Consumer-product interaction has to be accelerated through
on Model
aggressive marketing strategies, Digital marketing, enabling buyers to
know and try the product

Price …....................................................................................
Point an average BBC product is priced at 450-500 INR
Going by the normal Indian trend, the average sales cycle can vary
between 5-7 days per customer.
 This is a sample text. This is a sample text.
Insert your desired Insert your desired
text here. Premium . text here.
Pricing
Strategy

This is a sample text.

This is a sample text. Insert your desired
Insert your desired text here.
text here.

This is a sample text. This is a sample text.

Insert your desired Insert your desired
text here. text here.

This is a sample text.

Insert your desired This is a sample text.
text here. Insert your desired
This is a This is a text here.
sample text sample text
Two Content Layout with Table

 First bullet point here Class Group A Group B

 Second bullet point here
 Third bullet point here Class 1 82 95

Class 2 76 88

Class 3 84 90
Title and Content Layout with Chart

0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

Two Content Layout with SmartArt

 First bullet point here

 Second bullet point here Step 1
Title
 Third bullet point here

Step 5 Step 2
Title Title

Step 4 Step 3
Title Title
Title and Content with Picture
Layout
 Add your first bullet point here
 Add your second bullet point here
 Add your third bullet point here
Picture with Caption
Layout
Caption
Click icon to
add picture
Add a Slide Title - 1
Add a Slide Title - 2
Click icon to add picture Click icon to add picture Click icon to add picture

Add a Slide Title - 3

Add a Slide Title - 4
Add a Slide Title - 5
Add a Slide Title - 6
Add a Slide Title - 7
 Click
Click icon
icon to
to add
add picture
picture

Add a Slide Title - 8