CSD Product’s Market Overview

In Bangladesh
Market Size of CSD Products
In Bangladesh
Market Size of CSD Products
All Bangladesh 100%
Urban Area 43%
Rural Area 57%

Dhaka 42%
Chittagong 20%
Rajshahi 13%
Khulna 10%
Barisal 8%
Sylhet 7%
Market Captured by CSD Products
In Bangladesh
 Market Shares

7% PepsiCo
8%
Coca-Cola
10% 35% Akij

Pran
15% 35%
Royal Crown (Partex)

25% Others
 Market Capture by CSD Brands
(All Bangladesh)

Brand Name Number of Outlet Captured

THE COCA-COLA COMPANY 3,47,896

PEPSI FOOD PVT. LTD. 5,44,840

AKIJ FOOD & BEVERAGE LTD.-BD 6,93,133

ROYAL CROWN INT. 97,134

AMCL PRODUCTS-BD 3,58,079

GLOBE SOFT DRINKS LTD. 4,09,029

AST BEVERAGE LTD 2,62,564

HASHEM FOOD LTD.-BD 75,446

Total Outlet Captured 7,72,038

Market Capture by CSD Brands
(Urban)

Brand Name Number of Outlet Captured

THE COCA-COLA COMPANY 1,47,682

PEPSI FOOD PVT. LTD. 1,74,175

AKIJ FOOD & BEVERAGE LTD.-BD 1,89,121

ROYAL CROWN INT. 33,628

AMCL PRODUCTS-BD 51,620

GLOBE SOFT DRINKS LTD. 1,07,602

AST BEVERAGE LTD 81,763

HASHEM FOOD LTD.-BD 9,099

Total Outlet Captured 2,04,762

Market Capture by CSD Brands
(Rural)

Brand Name Number of Outlet Captured

THE COCA-COLA COMPANY 2,00,214

PEPSI FOOD PVT. LTD. 3,70,665

AKIJ FOOD & BEVERAGE LTD.-BD 5,04,012

ROYAL CROWN INT. 63,506

AMCL PRODUCTS-BD 3,06,459

GLOBE SOFT DRINKS LTD. 3,01,427

AST BEVERAGE LTD 1,80,801

HASHEM FOOD LTD.-BD 66,346

Total Outlet Captured 5,67,276

 Market Capture by CSD Brands
(Based on Region)
Brand Name Dhaka Chittagong Rajshahi Khulna Barisal Sylhet

THE COCA-COLA
1,39,604 62,753 49,670 50,071 22,083 23,716
COMPANY
PEPSI FOOD PVT.
2,20,558 84,491 90,078 75,098 49,301 25,315
LTD.
AKIJ FOOD &
2,37,692 1,05,858 1,19,955 1,31,812 66,472 31,343
BEVERAGE LTD.-BD
ROYAL CROWN INT. 33,203 32,305 22,635 6,080 803 2,108
AMCL PRODUCTS- 99,753 43,406 90,356 62,314 40,758 21,492
BD
GLOBE SOFT DRINKS 1,13,038 1,03,820 68,215 49,996 40,666 33,295
LTD.
AST BEVERAGE LTD 1,02,530 14,061 85,991 32,076 25,401 2,504
HASHEM FOOD LTD.-
BD 21,319 15,621 16,760 10,560 2,857 8,329
Total Outlet
Captured 2,48,431 1,23,920 1,40,374 1,38,526 81,015 39,772
CSD Products From Different Brands
In Bangladesh
 Products Products
COCA-COLA KO PET 250ml

DIET COKE KO PET 400ml

COCA-COLA ZERO KO PET 500ml

SPRITE KO PET 600ml

SPRITE ZERO KO PET 750ml

FANTA KO PET 1ltr

THUMS UP CHARGED KO PET 1.25ltr

THUMS UP CURRENT KO PET 1.5ltr

KO CAN 250ml KO PET 1.75ltr

KO RGB 200ml KO PET 2ltr

KO RGB 250ml KO PET 2.25ltr

KO PET 245ml
 Products
PEPSI

7 UP

MOUNTAIN DEW

MIRINDA-ORANGE

PEPSI CAN 250ml

PEPSI RGB 200ml

PEPSI RGB 250ml

PEPSI PBT 250ml

PEPSI PET 250ml

PEPSI PET 400ml

PEPSI PET 500ml

PEPSI PET 1 Ltr

PEPSI PET 2 Ltr

 Products
MOJO COLA

CLEMON

CLEAR UP

TWING

SPEED

HOUSTON

Akij CAN 250ml

Akij PBT 250ml

Akij PET 250ml

Akij PET 500ml

Akij PET 1lt

Akij PET 2lt

 Products
ROYAL CROWN-COLA

ROYAL CROWN-LEMON-Q

ROYAL CROWN-ORANGE Q

JEERA PANI

RC CAN 250ml

RC PET 250ml

RC PET 330ml

RC PET 500ml

RC PET 1 Ltr

RC PET 1.25 Ltr

 Products Products
PRAN UP BRAVER

CHEER UP OSCAR

TANGO POWER

PRAN ZEERA PANI AMCL PET 250ml

PRAN MASALA ZEERA PANI AMCL PET 400ml

PRAN COLORS COLA AMCL PET 500ml

PRAN COLORS LEMON AMCL PET 750ml

PRAN COLORS ORANGE AMCL PET 1 ltr

MAXX COLA AMCL PET 2 ltr

MAXX LEMON

MAXX ORANGE

ODY
 Products Products
FIZZ UP-LEMON GLOBE PET 1000ml

URO COLA GLOBE PET 2000ml

URO-ORANGE

ROYAL TIGER

BLACK HORSE

GLOBE CAN 250ml

GLOBE PBT 250ml

GLOBE PBT 270ml

GLOBE PET 250ml

GLOBE PET 270ml

GLOBE PET 330ml

GLOBE PET 500ml

 Products
FIZZ UP-LEMON

URO COLA

URO-ORANGE

URO-ORANJEE

ROYAL TIGER

AST PET 250ml

AST PET 270ml

AST PET 500ml

AST PET 1000ml

 Products
WINGS

POPPIN

HASHEM FOOD PET 250ml

HASHEM FOOD PET 500ml

HASHEM FOOD PET 1L

THANK YOU