Muhammad Zen Asshafi

1401174180
Manajemen Bisnis Telekomunikasi
Informatika

zenasshafi 0813 5478 1911

 information asymmetry refers to any disparity in
relevant market information among parties in a
transaction. ( Halaman 17 )
1. What is Asymmetry
 marketplace is a physical place you visit in order to
transact. For example, television and radio typically
motivate the consumer to go someplace to make a
purchase. ( Halaman 18 )
2. What is Marketspace
 price discovery becomes simpler, faster, and
3. What are three benefits of universal standard

more accurate ( Halaman 19 )

 traditional markets, national sales forces, and retail stores have great richness:
they are able to provide personal, face-to-face service using aural and visual cues
4.Compare Online and traditional transactions
when making a sale. The richness of traditional markets makes them a powerful
selling or
commercial environment
he richness enabled by e-commerce technologies allows retail and service merchants
to market and sell “complex” goods and services that heretofore required a face-to-
face presentation by a sales force to a much larger audience. ( Halaman 19 )
 • Greater price transparency: Consumers can easily find out the variety of prices
in a market.
5. Name Three of the bussiness consequences
• Greater cost transparency: Consumers can discover the actual costs merchants
pay for products.
• Greater opportunities for marketers to practice price discrimination: Since
marketers are able to gather much more information about their customers, they
can segment the market into groups based on willingness to pay different prices
for the same or nearly the same goods. ( Halaman 20 )
6. What is Web 2.0? Give example and explain why ? Web 2.0 a set of applications and technologies that enable user-generated
content, such as online social networks, blogs, video and photo sharing
sites, and wikis
Web 2.0 is the set of new, advanced applications that have evolved along
with the Web’s ability to support larger audiences and more involved
content. Students may list Photobucket, YouTube, MySpace, Facebook,
Google, Wikipedia, and Second Life as example sites. ( Halaman 32 )
7. Advantages and Disadvantages being first mover The major advantages of being a first mover are the ability to build a brand name early on and
establish a large customer base before followers enter the market, and the ability to build
switching costs into the technology or services offered so that customers will find it discomfiting
to change to a late entering competitor. The major disadvantage is that historically, many first
movers have not succeeded and are instead replaced by the fast follower, larger firms with the
financial, marketing, legal, and production assets necessary to develop mature markets.
Generally, only a handful of first mover firms become successful long-term businesses as the
start-up costs and time it takes to build a profitable business are often underestimated.
( Halaman 31 )
8. What is a network effect, and why is it valuable? network effect is occurs where users receive value from the fact that everyone else uses the
same tool or product
All participants receive value from the fact that everyone else uses the same tool or product ( for
example, a common operating system, telephone system, or software application such as a
proprietary instant messaging standard or an operating system windows), all of which increase in
value as more people adopt them. Halaman 31