A STUDY ON MARKET MIX STRATEGY BEING

USED BY RUDRA SHARES AND STOCK

BROKERS LTD

Presented By
Siddharty Roy
PGDM - IV SEM
PG/25/091
COMPANY PROFILE
 RUDRA is one of the growing & dynamic brokerage
houses with a strong presence in the Retail and HNI
broking segment. RUDRA is known for it's state-of-
the-art systems and innovative processes. Mutual
Funds Distribution, Wealth Advisory & Research and
try to offer a complete basket in financial services. We
are looking at ourselves to become one of the biggest
broking houses. To achieve that, we have very
aggressive plans of expansion. Rudra Shares & Stock
Brokers Ltd, is the member of National Stock
Exchange of India Limited, Bombay Stock Exchange.
Limited MCX Stock Exchange and Depository Participant
of Central Depository Services (I) Limited.
Rudra Comventures P Ltd is the member of MCX, NCDEX,
NSEL and provides services in the commodities RUDRA is
a professionally managed company, lead by a team with
outstanding managerial acumen. The group is supported
by more than 100 professionals including Chartered
Accountants, MBAs and other senior executives having
rich and wide experience in their respective field keeping
an eye on the intricate financial needs of its clients and
caters to both their short term and long term financial
needs through a comprehensive bouquet of investment
services. Today, RUDRA employs personnel, serving to
investors, "Prompt, with Perfectness & Smile"
With over 25 years of experience, you could be sure of
the best in class research, operations, backend, front-
end support and above all, a name which inspires trust.
At RUDRA, the emphasis is on transparent and clean
dealings. This has earned us our clients' goodwill. This
quality has stood the test of time and has helped us
secure business from all quarters. At RUDRA, people are
not weighed down by tradition. Rather, we are inspired
by the rich heritage of the company. Here, business is
conducted by building long term relationships with our
clients and associates by laying emphasis on ethical and
clean dealings. Here, people practice the gentle art of
finance with professionalism, skill and transparency.
Continuous growth which is so essential in today’s fast paced and
ever changing capital market has been a constant feature at
RUDRA. With an eye on the future and in keeping with the
changing times, we at RUDRA have earned the investor's goodwill
our most important asset, over the years.
RUDRA has expanded its operations domestically and existing
network includes regional offices at Ahmedabad, Delhi, Jaipur,
Lucknow and Varanasi plus a growing network of 90+ offices
spread across Metros cities & Towns in India and after having a
good track record of servicing Retail and HNIs, we are planning
to expand RUDRA across the geography with a wide network of
our regional offices, branches, franchisees and Authorised
Person’s. We offer a diverse range of financial services which
includes institutional and retail brokerage of Equity, Currency,
Commodities, Derivatives, Online Trading, Depository Services,
Fixed Deposits, IPOs and market.
Objective of the study
To analyze and conclude what is customers’ awareness towards
online trading, its usefulness and its ease in availability.
It is to study the functions of Rudra Shares and through
various departments.
To know the online screen based trading system adopted by
RUDRA SHARES and about its communication facilities. The
appropriate configuration to set the network, which would
link the Rudra Shares to individual / members.
To know about the latest and future development in the stock
exchange trading system, clearly defining each term of the
stock exchange procedure.
STRENGTHS
 Leading Asset Management Company with Strong
Credentials to Drive Growth.
 Multi Channel Distribution Network.
 Comprehensive Suite of Products with
Distinguished Investment Track Record.
 Strong Focus on Processes.
 Focus on Customer Centricity and Innovation.
CORE VALUES:
➢ Vision
RUDRA vision is to built RUDRA as a trusted brand in the field of
investment & financial services & develop as tomorrow’s business
leader by earning our customers’ trust through continuous
improvement & maintaining everlasting relationship driven by
“Prompt, with Perfectness & Smile”.
➢ Mission
To become a Centre of Excellence in value based financial care driven
by the core value of diligence and transparency.
➢ Quality Assurance Policy
We are committed to providing lot of financial products and
productive services which exceed the expectations of our investors,
achieved by teamwork and a process of continuous improvement.
• Always deliver what we committed .
• Transparency in all our dealings.
• Customers interest above our own.
• Effective cost management.
REASON FOR NOT INVESTING

Time Constraint

20% 8%
Financial
Constraint

18% Lack of knowledge

54%
Volatile Market
PERCENTAGE OF THE EARNING INVESTED BY
THE PEOPLE

10% of earning

14%
30% 20% of earning
19%
30% of earning
37%
more than 30% of
earning
APPETITE FOR RISK

17% 17%
5%
12%
10%
15%
20%
54%
Finding
Fluctuations more in secondary market than any other
market.
There are more speculators than investors.
Information plays a vital role in the secondary market.
Conclusion
Things have changed for the better with the RUDRA
SHARES going on-line coupled with endeavor to
stream line the whole trading system, things have
changed dramatically over the last 3 to 4 years. New
and advanced technologies have breached
geographical and cultural barriers, and have brought
the countrywide market to doorstep. BROKER’S have
suddenly been thrown to intense competition from
their counter parts across the country.
SUGGESTIONS:
I suggest the exchange authorities to take steps to
educate Investors about their rights and duties. I
suggest to the exchange authorities to increase the
investors’ confidences.
I suggest the exchange authorities to be vigilant to
curb wide fluctuations of prices.
The speculative pressures are responsible for the wide
changes in the price, not attracting the genuine
investors to the greater extent towards the market.
 WEBSITES:

 www.rudrashare.com
www.bseindia.com
www.sebi.com
www.moneycontrol.com
www.economictimes.com
www.nseindia.com
www.reuters.com
Thank your