Introduction

 Clients can grow revenues faster by unleashing the power of our

“Transaction Integrated Management Services”

Business Opportunities and Challenges

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Explore Innovative
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Agenda
 About US
 AMD Retail Project Update
 AMD Retail Program Scope and future roadmap
 Key Achievements
 Way Ahead……
 Other AMD Programs
Retailing: An overview
 Retailing
 World’s largest private industry
US$ 6.6 trillion sales annually

Indian retailing
Largest employer after agriculture - 8%* of population/10% of
GDP.
Highest outlet density in world
Around 12 mn outlets
Still evolving as an industry
Long way to go
*www.etretailbiz.com/dec2002
Retailing in India

According to a survey Retail Industry by the end of year 2007

will consist of:
 50 million sq ft of quality space.
 7 major cities with 41 million sq ft area.
 300 malls, shopping centers and multiplexes.
 35 hypermarkets, 325 large department stores, 1500 supermarkets
and over 10,000 new outlets .
…Evolution of Indian Retail Cont’d
Historic/Rural Traditional/Pervasive Government Modern Formats/
Reach Reach Supported International

Exclusive Brand Outlets

Hyper/Super Markets
Department Stores
Shopping Malls

Khadi Stores
Cooperatives

Convenience Stores
Mom and
Pop/Kiranas

Weekly Markets
Village Fairs
Melas

Source of Neighborhood Availability/ Low Costs /Shopping Experience/Efficiency

Entertainment Stores/Convenience Distribution
Evolution of Indian Retail

Informal retailing Sector

Typically small retailers
Evasion of taxes
• Difficulty in enforcing tax collection
mechanisms
No monitoring of labor laws
• Formal Retailing Sector
Typically large retailers
Greater enforcement of taxation mechanisms
High level of labor usage monitoring
IT Retail in India

“Increased disposable incomes, cheaper financing

options and customers seeking the ‘shopping
experience’ will ensure the success of IT retailing”
Project Googly
Update
 Objective

Indian IT Retail Profiling

Alignment and Engagement with the targeted Retail
Store
Engage with OEMs at field level ( HP, Acer &
HCL)
Increase AMD share within the targeted OEM’s.

10 May 2007 Consumer Marketing

:Scope Of Work

 Identification of the targeted Retail Store

 Recruit and deploy trained promoters in targeted stores
 Recruit and deploy trained Supervisor to manage both
Manned and Unmanned Stores.
 Ensure AMD SKUs on shelf
 Merchandising and collaterals
 Near-store and In-store promotion
 Daily / Weekly / Monthly reporting – Online
 Periodic Incentive Scheme for Retailers
 Training activities for In store sales Person
 Achieve Market Share up to 40% within a defined timeframe.
 Retail Universe & Coverage Analysis
Total Total
% Unmanne Manned Total
Store Addressib City S.No.
Coverage d Stores Stores Stores
Covered le Stores
58% 14 11 3 24 36 Ahmedabad 1
50% 6 6 0 12 18 Allahabad 2
58% 30 20 10 52 85 Bangalore 3
70% 14 14 0 20 25 Bhubaneshwar /Cuttack 4
68% 15 12 3 22 28 Chandigarh 5
55% 35 29 6 64 95 Chennai 6
Cochin / Thrissur /
81% 26 24 2 32 48 7
Palakkad / Trivandrum
Coimbatore /
70% 14 14 0 20 26 8
Pondicherry
70% 42 37 5 60 90 Hyderabad 9
105% 23 23 0 22 26 Jaipur 10
33% 4 4 0 12 15 Kanpur 11
69% 33 29 4 48 61 Kolkata 12
50% 10 10 0 20 24 Lucknow 13
50% 6 5 1 12 15 Ludhiana 14
42% 5 5 0 12 15 Madurai 15
66% 46 37 9 70 105 Mumbai 16
53% 40 32 8 75 115 Delhi and NCR 17
60% 27 20 7 45 51 Pune 18
32% 7 7 0 22 26 Indore 19
33% 4 4 0 12 16 Varanasi 20
Out of
25% 716 Stores
6 in 623 cities,
0 we are24
covering3251%Bhopal 21
17% 3 2 1 18 22 Surat / Baroda 22
Outlets versus Sales ( MOM)
  Sales No Of Outlets  
AMD% Total AMD Intel Total Unmanned Manned Month
15% 2339 361 1978 29 0 29 Jul-06
21% 2702 569 2133 29 0 29 Aug-06
25% 3353 846 2507 46 0 46 Sep-06
22% 2882 626 2256 49 0 49 Oct-06
22% 4801 1054 3747 79 25 54 Nov-06
26% 6002 1555 4447 97 43 54 Dec-06
24% 11109 2612 8497 153 92 61 Jan-07
24% 12246 2963 9283 221 150 71 Feb-07
30% 24593 7417 17176 302 229 73 Mar-07
30% 21960 6563 15397 311 241 70 Apr-07
31% 22978 7157 15821 311 251 60 May-07
32% 26359 8395 17964 334 278 56 Jun-07
31% 27045 8261 18784 329 274 55 Jul-07
33% 29338 9566 19772 325 268 57 Aug-07
34% 27972 9422 18550 358 298 60 Sep-07
35% 26906 9283 17623 360 302 58 Oct-07
36% 33057 11774 21283 365 306 59 Nov-07
36% 35950 13026 22924 391 330 61 Dec-07
36% 35134 12685 22449 393 336 57 Jan-08
AMD
35% Market Share
34507 has increased
11993 from 15%
22514(361 Units)
421in July - 06 to 35%
362 (11993 units)
59 in Feb – 08
Feb-08
AMD Share to Total Sales

* The Market Share has been increased to 35% in Feb’08 from 15% in July’06
 Manned Store - % of Cost over
revenue Manned Store

160%
140% 136%
120%
112%
100% 97%
80%
60%
52%
40% 36%
38% 22% 15%
20% 33%
0%
17% 17% 13% 11% 13%

% Of Revenue

The Cost per CPU has decreased to 9$ in Sep -07 from 79$ in Aug - 06
 Unmanned Store - % of Cost
over revenue
Unmanned Stores

70%
60% 59%
50%
40%
34%
30%
20% 22%
19%
10% 9% 7% 5% 5%
9% 4% 4%
0% 0% 0%
0%

Unmanned

The Cost per CPU has decreased to 3 $ in Sep -07 from 41 $ in Aug -06.
 Status - Key
% Change Parameters
Status as on 31st
Dec 07
Status as on 31st
Dec 06 Key Parameter

No. of Stores
13% 61 54 Manned
667% 330 43 Unmanned
303% 391 97 Total

Monthly Sales Volume

415% 22924 4447 Intel
738% 13026 1554 AMD

% Market Share
  64% 74% Intel
  36% 26% AMD
Roadshows
  150  0 Conducted
  11 0 Training Conducted
Branding Activities
  84 9 Done
  125 27 Top Stores Aligned
 Status - Key
% Change Parameters
Status as on 29th
Feb 08
Status as on 31st
Dec 06 Key Parameter

No. of Stores
9% 59 54 Manned
742% 362 43 Unmanned
334% 421 97 Total

Monthly Sales Volume

406% 22924 4447 Intel
672% 13026 1554 AMD

% Market Share
  65% 74% Intel
  35% 26% AMD
  150  0 Roadshows Conducted
  11 0 Training Conducted
Branding Activities
  84 9 Done
  125 27 Top Stores Aligned
Key Achievements
 Increased Attach Rate from 15 % to 36%
 Store Coverage from 29 stores to 421 stores
 City Coverage 7 cities to 27 cities
 OEM coverage – HP / HCL / Acer
 AMD Retailer incentive scheme rollout & effective implementation – This helped in increased mindshare
from the partner
 Brand Awareness
 Alignment of Top Retailers doing Nil to negligible Business.
 Association with Distributors to get Inventory Information as well as help them liquidate their ageing
inventory
 Alignment with select sub-distributors to increase AMD pie in their business
 Good Feedback from organized Retail Stores on Manpower Quality
 Road Shows conducted in 18 cities and 150 locations
 Training Program conducted for In-store Sales Rep of Retail Outlets in 14 Cities.
 Store Manager Incentive Program - I shuffle/Digicams & Mobile Phones distributed to top store
mangers across country for achieving the target.
 Annual Meet for AMD ASM / Supervisor in Oct’07.



Key Achievement
150 Roadshow and Partner Specific Promotional Activity conducted
AMD AMMO Activity at Cochin with IT Net Infocomm
HCL AMD MEGA DEMO PROGRAM with Hari Telematics, Bhubaneshwar.
 Mega PC Carnival with Swatech Computers, Allahabad
 Participation in CII fair, Chandigarh with Beyond Computers
 Desktop Focused Roadshow Activity with Compaq World, Hyderabad
 T3 Meet with HP and Compage Computers.

Roadshow Pics
Training Pics
 Partner Feedback
“Working with AMD has been very good for us in last 3 months JFM-07 and before that we were not
doing even one machine of AMD”
- A Singh
Computer Land, New Delhi

“I would like to take this opportunity to appreciate the customer services provided by Gautam at
Croma electronics. He has been of great help in selling all the ranges of AMD products at our store. He
has also been helping us in training our staff in all ranges of AMD product. We are very happy with his
performance and hope he will continue to provide his great services at our company”
Farhan Jahangir
Infinti Retail Ltd (Croma). Mumbai
“AMD is really becoming a hot selling product, we should organize more road shows & upfront
customers schemes”
-Rajat Gupta
Paramatrix Info Solutions, Chandigarh

“Continue with these activities as it will improve AMD awareness and sales will definitely go up in
future”
-Sunil
Sound Solutions, Mumbai
 Partner Feedback
“AMD has good future, many customers still not believe in the brand so, need more push by the
medium of Roadshow”
-Ashutosh
House of Laptops, Pune
“Roadshows are good for upcoming future of AMD”
- Vishal
Axis Computech & Peripherals, Delhi

“It has given lot of knowledge & information about AMD”

Vipul Jain
Enfotek, Delhi

“We appreciate this activity as it helps customers to know about AMD features”
-Suman Jalan
Cyberworks, Kolkata

“Good if you come up with these Roadshows for more and more”
-Muhip Jain
Laptop World, Hyderabad

“Roadshow setup was good & these kind of activities should be done once in every quarter”
-Iyer
Care Office Equipment, Ahmedabad
AMD Retail Project- Way
Ahead
 To Focus in increasing AMD Attached rate to 40% plus by Q4’08.
 The Expected AMD nos. to be in the range of 19000 per month by Q4’08.
 To increase the Store coverage to 500 Retail Stores by Q2’08.
 The Focus Areas
 Increasing market Share to 35% from the top 35 partners delivering less than 25%
 Additional Manpower for LFR – 10 no’s
 Additional Branding Activities in 50 Stores
 Regular incentive scheme for the Top 50 Preferred Partners
 Alignments with existing and additional OEM’s
 Increase coverage of cities from 27 to 32, being managed by city supervisors

 Increased OEM Coverage

 Promotional Activities
 Tier 3 Coverage – Small retailers being catered by Sub-Disti
 Salary Sharing and Incentive towards Manpower deployment in few selected stores as well as with other Vendors.
 Overall Sales
Volume

Feb ' 08 Jan ' 08 Oct 07 - Dec07 Jul 07-Sep 07 Apr 07-Jun 07 Jan 07-Mar 07 Oct 06-Dec 06 Jul 06-Sep 06 NB + DT

35% 36% 36% 32% 31% 27% 24% 21% % AMD Share

OEM contribution to the Total AMD Sales

HP – 76%
Acer – 20%
HCL – 4%

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