Presented By

Shamin Yasar Choudhury

Farzana Faria Sushmita

Amena Islam Shayla

Sumaiya Akhter Tripty

Nagma Sultana Mourin

MD. Zahin Khandaker

Presentation Outline
Introduction
Situation Analysis
Customer Profile
Marketing Objectives
Business Plan
Conclusion
 Company Overview:
NAME OF THE BUSINESS: AVANT GARDE
NATURE OF BUSINESS HOME SHIFTING SERVICES
TYPE OF OWNERSHIP: PARTNERSHIP
MAIN OFFICE: (DHANMONDI 27) DHAKA
TAGLINE: SHIFTING MADE EASY
OBJECTIVES: PROVIDE THE BEST FOR
OUR CUSTOMER WITH AFFORDABLE PRICE
 SWOT Analysis
Strength Weakness
 New Company in the country less  Financial Problem
competition  Natural Catastrophe (earthquake, flood etc.)
 Readily available labor and vehicle  
 Well Secured GPS system on every truck
 Highly skilled employees

Opportunities Threats
 Use of technology to gain customer trust  Growing competition from local companies and
 Attract high class people (SEC A) by international companies
providing luxurious services.  Political Instability
 Competitors can implement our coming
competitors
 Market Segmentation
Geographic Segmentation
1.Dhaka city is one of the most populated area in
Bangladesh.
2. One of the easiest spot to attract customers.
3. Different class of people lives here.
4. Most of the foreign people live here.
5. We can approach customers from all over Bangladesh
as well.
6. We can use social media to approach customer.
7. More Literate people lives in Dhaka.
Psychographic Segmentation
1.People who are ambitious in shifting homes as most people
do not own house in Dhaka city
2. People who loves shifting to a new place every time.
3. Social Class people who likes to get introduced to new
people all the time can shift to new places for better socialism.
Demographic Segmentation
1.Age group will be from 30-60 years. As men and
women of working class
2. It will be for both male and female
3.People who are financially solvent
4. Middle class.
5. Higher class.
6. Income: BDT 50,000+
 
Behavioral Segmentation
1. Giving offers to the working class men and women at year
ends in which they may have a choice of shifting their home.
2. Our service will give the customers satisfaction such as risk
free shifting in which they will come to us for future shifting.
 
 Marketing Objectives

 Establish our business within the next five years

 To maintain a decent profit margin
 To create a brand image and increase legal
consumer.
 To expand our business more internationally,
increase market share and compete with top most
competitors.
 To give the best to our consumers.
 TAGLINE
Shifting Made Easy
 Mission Statement
Our Mission is to provide our customers with: affordable,
efficient, risk and hassle free service in a more convenient
way as we can.
Positioning Statement

Shifting Made Easy

We want to bring the best service to the CONSUMER
At a Reasonable Price
Ensuring Quality and Safety
100% Customer Satisfaction
- All under ONE Digital platform by saving your time because we know the Value
of your TIME
 
 VALUE PROPOSITION

The List

 Convertible
 Easier and Smooth Transition
to energy
 100% Halal
 100%
Vegetarian
 Stronger
products
 PROMOTION PRODUCT
• How will the consumers • What we will be providing
will learn

Marketing Mix

PLACE PRICE
• Where it will be found • How our service will be priced
Product
• A service based business
• Providing support for home & office shifting
• Providing employees and vehicles
• Variation in employee & vehicle combination

Price
Price Sheet (estimated)

Entry Unit Price (BDT)

Employee 1 70/hr
Pricing factors:
Van 1 60/km
• Number of employees
Mini-Van 1 80/km
• Vehicle type
Truck 1 100/km
• Distance & time
Covered Van 1 140/km
*Rates are subject to change if need be.
place
• Online (Website, Social Media)
• Application (Android & ios)
• Physical Office
• Starting office in Dhanmondi
- Residence - Office - Shopping centers
• Expansion will be in the growth stage in other areas of Dhaka and other districts

promotion
• Magazines, Newspaper, Posters & Banner Ads
• TV Commercials & Viral videos
• Public Relations & Electronic Billboards
• Social Media / Online Marketing
• SEO for all the online activities.
• Shakib Al Hasan as brand ambassador

Sales promotion:
a) To attract new people and spread positive word of mouth
b) To reward existing consumers
c) To encourage the repeat sales from occasional consumers