Unit 22.

Product and Service Development

SUBMITTED TO
FARHANA PARVEEN
LECTURER
SCHOOL OF BUSINESS

SUBMITTED BY:
ABDUL AWAL AZMAL
ID: 2017321002
 TOPIC

Demonstrate an ability to critically

reflect on the skills of team working,
creative development and
presentation.
 Asus: Introduction
 ASUS IS A TAIWAN-BASED, MULTINATIONAL COMPUTER HARDWARE AND CONSUMER
ELECTRONICS COMPANY THAT WAS ESTABLISHED IN 1989. DEDICATED TO CREATING PRODUCTS
FOR TODAY’S AND TOMORROW’S SMART LIFE, ASUS IS THE WORLD’S NO. 1 MOTHERBOARD
AND GAMING BRAND AS WELL AS A TOP-THREE CONSUMER NOTEBOOK VENDOR.

IN 2015 AND 2016, FORTUNE MAGAZINE RECOGNIZED ASUS AS ONE OF THE WORLD’S MOST
ADMIRED COMPANIES, AND FOR THE PAST FOUR YEARS INTER BRAND HAS RANKED ASUS
TAIWAN’S MOST VALUABLE INTERNATIONAL BRAND. THE COMPANY HAS MORE THAN 17,000
EMPLOYEES, INCLUDING A WORLD-CLASS R&D TEAM. DRIVEN BY INNOVATION AND
COMMITTED TO QUALITY, ASUS WON 4,385 AWARDS AND EARNED APPROXIMATELY US$13.3
BILLION IN REVENUE IN 2016. (ASUSTEK COMPUTER INC, 2019)
 PRODUCT
The ROG (Republic of Gamers) series of ASUS laptops is dedicated
to provide the gamers with high performance gaming, high details
graphics and state of the art gaming technology.

The ROG series has further subcategories according to its display

size, design and performance - Zephyrus, Strix Hero and Strix Scar.
(ASUSTeK Computer Inc, 2019)
 TO RUN
A HIGHLY AMBITIOUS
MULTINATIONAL COMPANY,
‘TEAMWORK’
IS
ESSENTIAL AND CRUCIAL.
 WHAT IS TEAMWORK ?

 Teamwork is the combined effort of a group to achieve a

common goal or to complete a task in the most effective and
efficient way.

 A widely understood and interesting concept in teamwork is:

T - Together
E - Everyone
A - Achieves
M - More
 FOR A TEAM TO WORK SUCCESSFULLY THE FOLLOWING SKILLS ARE NECESSARY
  Communication
The ability to tell one’s point, and truly understand what other people want
to say. Everyone must feel safe enough to speak their mind.
  Conflict resolution
Conflict is part of any team effort but properly and professionally dealing
with it is important.
  Rapport-building and listening
Building good relationship is very important. Listening to others is very
important part of it. Rapport building and the ability to listen go hand in hand,
one can not exist without the other.
  Decision-making
Making decisions may seem easy but great team players need to see the
big picture, put their egos aside, and work towards the common goal.
  Organizational and planning skills
To solve any problem effectively and efficiently, the organization must be
able to make a plan that every team member understands, follows, and knows
where it leads to. 
 Persuasion and influencing skills
In the context of teamwork, this applies mostly to team leaders who must
inspire everyone to contribute to achieving team goals and objectives. 
 Reliability

Teams form because they can achieve more than each team member could
on their own. When people forget things when working together as a team, the
person may depend on others for that as much as they depend on the person. 
 Respectfulness

Being respectful towards other people of the team does not mean a person
to like them or agree with them. Showing respect in behavior an attitude is
necessary. 
 Tolerance

Tolerance and respectfulness go hand in hand. Team players need to be

open-minded and eager to learn. People in a team also needs to be respectful
towards different ethnicities, religions, or minorities.
MANY DEPARTMENTS AND TEAMS
ARE WORKING TOGETHER
COLLABORATIVELY
ON ASUS’ CREATIVE DEVELOPMENT
AND
OVERALL SUCCESS
The Human Resource department,
Marketing department
and
Research & Development department
works combinedly at ASUS Technologies

to understand the market demand,

make different and efficient people to

effectively work together to discuss

and innovate creative ideas and innovate

creative products and technologies.
Production department of Asus works with the engineering and
manufacturing of laptops using creative and innovative
technology in order to achieve efficiency.

Sales department forecasts the upcoming sales and works

collaboratively with the Marketing department to design sales
technique and strategy design.

Finance department help allocate the money required for the

production and works on making efficient and convenient
budget.

Supply chain department works or procuring and purchasing

raw materials efficiently.
CREATIVE DEVELOPMENT

AND

PRESENTATION
 WHAT IS CREATIVITY ?

Creativity is the act of turning new and

imaginative ideas into reality, to create
something new.

Creativity is where something new and

somehow valuable is formed. The created
item may be intangible or a physical
object.
 ASUS’ CREATIVITY IN DESIGN

The product has been designed with such creativity that it can be used as a laptop,
a tab, a standing monitor which can be re-attached to the keyboard anytime
making it a very convenient development.

USB and
other ports
beside the
Foldable display rather
stand than on the
keyboard so
that devices
can be
connected
even when
the keyboard
Customizable lights Touch pad and number pad is detached
together
 CREATIVITY IN PACKAGING

ASUS laptops come with a

unique backpack which be
held cross-body as well as a
case.

It has compartments for all

the devices that can possibly
be connected to it.

The laptop can be charged

even when packed inside the
bag as it has external power
ports built outside the bag.

The bag is unique in its

design.
 CREATIVITY IN SALES

ASUS’ laptops itself are impressive enough to sell themselves. However, ASUS has
since the beginning, individually promoted its related devices and peripherals very
successfully and added them as a package with the laptop. This has made the package
more appealing and of more value to the customers, resulting in increase of sales.
 CREATIVITY IN BRANDING

All the laptops, devices and peripherals of the ASUS ROG series comes with the
trademark logo which glows in various customizable colours. This distinct feature has
attracted many customers to buy coordinated ASUS devices.
The slogan – Republic of Gamers has been creatively developed to attract and unify
all the gamers under ASUS, encouraging to purchase ASUS products oriented for
gamers.